Back to Directory

Bentley University Brand Guidelines

Location
Waltham, MA
Established
1917
Mascot
Flex the Falcon
Code
BTC_NCAA
League
NCAA
Licensing Agency
CLC
Bentley University

Official Brand Colors

Official University Color Palette

Logos & Marks

Bentley University primary mark, blue on white variant, cell 1
Primary LogoLast Updated : 5/22/2026
Bentley University primary mark, white on blue variant, cell 2
Primary LogoLast Updated : 5/22/2026
Bentley University primary mark shield, blue on white variant, cell 3
Primary LogoLast Updated : 5/22/2026
Bentley University primary mark shield, white on blue variant, cell 4
Primary LogoLast Updated : 5/22/2026
Bentley University primary mark lockup, blue on white variant, cell 5
Primary LogoLast Updated : 5/22/2026
Bentley University primary mark lockup, white on blue variant, cell 6
Primary LogoLast Updated : 5/22/2026
Bentley University primary mark stacked lockup, blue on white variant, cell 7
Primary LogoLast Updated : 5/22/2026
Bentley University primary mark stacked lockup, white on blue variant, cell 8
Primary LogoLast Updated : 5/22/2026
Bentley University seal, grey variant, cell 9
Secondary LogoLast Updated : 5/22/2026
Bentley University seal, white on blue variant, cell 10
Secondary LogoLast Updated : 5/22/2026
Bentley University seal, light grey variant, cell 11
Secondary LogoLast Updated : 5/22/2026
Bentley University seal, black variant, cell 12
Secondary LogoLast Updated : 5/22/2026
Bentley Falcons wordmark, blue/black variant, cell 19
WordmarkLast Updated : 5/22/2026
Falcons wordmark, blue/black variant, cell 20
WordmarkLast Updated : 5/22/2026
Bentley Falcons wordmark, blue/black, small variant, cell 21
WordmarkLast Updated : 5/22/2026
Bentley wordmark, blue/black variant, cell 22
WordmarkLast Updated : 5/22/2026
Bentley University wordmark, blue variant, cell 23
WordmarkLast Updated : 5/22/2026
Bentley wordmark, blue variant, cell 24
WordmarkLast Updated : 5/22/2026
Bentley script wordmark, blue with black outline variant, cell 25
WordmarkLast Updated : 5/22/2026
Bentley script wordmark, blue with white and black outline variant, cell 26
WordmarkLast Updated : 5/22/2026
B script lettermark, blue with black outline variant, cell 29
LettermarkLast Updated : 5/22/2026
B script lettermark, blue with black outline on blue background variant, cell 30
LettermarkLast Updated : 5/22/2026
Bentley Falcons athletic shield, blue/black variant, cell 13
Sport LogoLast Updated : 5/22/2026
Bentley Falcons athletic shield, white/blue on blue variant, cell 14
Sport LogoLast Updated : 5/22/2026
Bentley Falcons athletic shield, white on blue variant, cell 15
Sport LogoLast Updated : 5/22/2026
Bentley Falcons athletic shield, black variant, cell 16
Sport LogoLast Updated : 5/22/2026
Bentley Falcons mascot, falcon head variant, cell 17
Sport LogoLast Updated : 5/22/2026
Bentley Falcons mascot, falcon head variant, cell 18
Sport LogoLast Updated : 5/22/2026
Bentley Lacrosse script wordmark, blue with black outline variant, cell 27
Sport LogoLast Updated : 5/22/2026
Bentley Hockey script wordmark, blue with black outline variant, cell 28
Sport LogoLast Updated : 5/22/2026
Bentley Basketball logo, horizontal shield lockup variant, cell 31
Sport LogoLast Updated : 5/22/2026
Bentley Basketball logo, vertical shield lockup variant, cell 32
Sport LogoLast Updated : 5/22/2026
Bentley Baseball logo, horizontal shield lockup variant, cell 33
Sport LogoLast Updated : 5/22/2026
Bentley Baseball logo, vertical shield lockup variant, cell 34
Sport LogoLast Updated : 5/22/2026
Bentley Cross Country logo, horizontal shield lockup variant, cell 35
Sport LogoLast Updated : 5/22/2026
Bentley Cross Country logo, vertical shield lockup variant, cell 36
Sport LogoLast Updated : 5/22/2026
Bentley Volleyball logo, horizontal shield lockup variant, cell 55
Sport LogoLast Updated : 5/22/2026
Bentley Volleyball logo, vertical shield lockup variant, cell 56
Sport LogoLast Updated : 5/22/2026
Bentley Field Hockey logo, horizontal shield lockup variant, cell 37
Sport LogoLast Updated : 5/22/2026
Bentley Field Hockey logo, vertical shield lockup variant, cell 38
Sport LogoLast Updated : 5/22/2026
Bentley Football logo, horizontal shield lockup variant, cell 39
Sport LogoLast Updated : 5/22/2026
Bentley Football logo, vertical shield lockup variant, cell 40
Sport LogoLast Updated : 5/22/2026
Bentley Golf logo, horizontal shield lockup variant, cell 41
Sport LogoLast Updated : 5/22/2026
Bentley Golf logo, vertical shield lockup variant, cell 42
Sport LogoLast Updated : 5/22/2026
Bentley Hockey logo, horizontal shield lockup variant, cell 43
Sport LogoLast Updated : 5/22/2026
Bentley Hockey logo, vertical shield lockup variant, cell 44
Sport LogoLast Updated : 5/22/2026
Bentley Lacrosse logo, horizontal shield lockup variant, cell 45
Sport LogoLast Updated : 5/22/2026
Bentley Lacrosse logo, vertical shield lockup variant, cell 46
Sport LogoLast Updated : 5/22/2026
Bentley Soccer logo, horizontal shield lockup variant, cell 47
Sport LogoLast Updated : 5/22/2026
Bentley Soccer logo, vertical shield lockup variant, cell 48
Sport LogoLast Updated : 5/22/2026
Bentley Softball logo, horizontal shield lockup variant, cell 49
Sport LogoLast Updated : 5/22/2026
Bentley Softball logo, vertical shield lockup variant, cell 50
Sport LogoLast Updated : 5/22/2026
Bentley Swimming and Diving logo, horizontal shield lockup variant, cell 51
Sport LogoLast Updated : 5/22/2026
Bentley Swimming and Diving logo, vertical shield lockup variant, cell 52
Sport LogoLast Updated : 5/22/2026
Bentley Tennis logo, horizontal shield lockup variant, cell 53
Sport LogoLast Updated : 5/22/2026
Bentley Tennis logo, vertical shield lockup variant, cell 54
Sport LogoLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Usage Restrictions

The seal is a limited-use graphic to be used only for high-end gifts and commencement-related products.

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

hard rule

Prohibited References with University Marks

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.