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Brand Guidelines

Texas at El Paso - The Bear Collection

Location
N/A
Established
N/A
Mascot
N/A
Code
BEAR-TEP_NCAA
League
NCAA
Licensing Agency
CLC
Texas at El Paso - The Bear Collection

Official Color Palette

Approved University Colors

Guideline Assets

primary mark, full color variant, cell 1
Primary Logo
bear icon, white outline on black variant, cell 5
Secondary Logo
bear icon, black on white variant, cell 6
Secondary Logo
bear icon, white outline on orange variant, cell 7
Secondary Logo
719 badge, tie variant, cell 8
Secondary Logo
719 badge, castle variant, cell 9
Secondary Logo
719 badge, lockup variant, cell 10
Secondary Logo
photo lockup, portrait variant, cell 11
Secondary Logo
photo lockup, coaching variant, cell 12
Secondary Logo
wordmark, orange on black variant, cell 2
Wordmark
wordmark, black on white variant, cell 3
Wordmark
wordmark, white on orange variant, cell 4
Wordmark

Approved Verbiage

Rules & Guidelines

advisory rule

Bear Icon Preferred Usage

Preferred usage of the Bear icon is on lighter background elements.

Texas At El Paso - The Bear Collection Brand Guidelines & Licensing