Baylor University Brand Guidelines

Never alter any mark in any way.

The Script Wordmarks are to be used on baseball and softball-related items only.

Logo lock-ups for specific University organization units require contacting the University Licensing Office.

The Baylor University Seal is restricted for use by and for the Board of Regents and the Office of the President, with limited exceptions. The University seal may not be altered in any way.

Exceptions for use of the seal may be approved for jewelry, high-end commemorative gift items, and official academic or university related materials such as certificates, diplomas and select graduation-related items, including announcements and diploma frames. Exceptions must be approved through the Office of Trademark Licensing.

Overlaying / intersecting graphics are not permitted with any marks.

NO REFERENCES to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

Logos may not appear in black.

Strokes may not be added or removed.

Bear illustrations are allowed for retail but must resemble the North American black bear.

Bear head logo may not be embossed/debossed.

Any other use is approved only with special approval from the University Licensing Office.