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Baylor University Brand Guidelines

Location
Waco, TX
Established
1845
Mascot
Bears
Code
BAY_NCAA
League
NCAA
Licensing Agency
CLC
Baylor University

Official Brand Colors

Official Color Palette

Logos & Marks

Bear Head, green/gold on white variant, cell 33
Primary Logo
Bear Head, gold/green on dark green variant, cell 34
Secondary Logo
Bear Head, green/gold on gold variant, cell 35
Secondary Logo
Bear Head, green/gold on grey variant, cell 36
Secondary Logo
Bear Head, green outline on white variant, cell 37
Secondary Logo
Bear Head, green outline on grey variant, cell 38
Secondary Logo
Bear Head, white outline on grey variant, cell 39
Secondary Logo
Bear Head, dark green outline on dark green variant, cell 40
Secondary Logo
Bear Head, gold outline on gold variant, cell 41
Secondary Logo
Bear Head, dark grey outline on dark grey variant, cell 42
Secondary Logo
Bear Head, green outline on dark green variant, cell 43
Secondary Logo
Bear Head, gold outline on gold variant, cell 44
Secondary Logo
Bear Head, grey outline on grey variant, cell 45
Secondary Logo
BU Baylor University lockup, gold on dark green variant, cell 54
Secondary Logo
BU Baylor University lockup, green on white variant, cell 55
Secondary Logo
BU Baylor University horizontal lockup, gold on dark green variant, cell 56
Secondary Logo
BU Baylor University horizontal lockup, green on white variant, cell 57
Secondary Logo
Baylor University Seal, black/white variant, cell 58
Secondary Logo
BAYLOR wordmark, one color green on white variant, cell 5
Wordmark
BAYLOR wordmark, one color gold on green variant, cell 6
Wordmark
BAYLOR wordmark, one color green on gold variant, cell 7
Wordmark
BAYLOR wordmark, one color green on grey variant, cell 8
Wordmark
BEARS wordmark, one color green on white variant, cell 9
Wordmark
BEARS wordmark, one color gold on green variant, cell 10
Wordmark
BEARS wordmark, one color green on gold variant, cell 11
Wordmark
BEARS wordmark, one color green on grey variant, cell 12
Wordmark
SIC'EM wordmark, one color green on white variant, cell 13
Wordmark
SIC'EM wordmark, one color gold on green variant, cell 14
Wordmark
SIC'EM wordmark, one color green on gold variant, cell 15
Wordmark
SIC'EM wordmark, one color green on grey variant, cell 16
Wordmark
BAYLOR wordmark, two color green and gold on white variant, cell 21
Wordmark
BAYLOR wordmark, two color green and gold on green variant, cell 22
Wordmark
BAYLOR wordmark, two color green and gold on gold variant, cell 23
Wordmark
BAYLOR wordmark, two color green and gold on grey variant, cell 24
Wordmark
BEARS wordmark, two color green and gold on white variant, cell 25
Wordmark
BEARS wordmark, two color green and gold on green variant, cell 26
Wordmark
BEARS wordmark, two color green and gold on gold variant, cell 27
Wordmark
BEARS wordmark, two color green and gold on grey variant, cell 28
Wordmark
SIC'EM wordmark, two color green and gold on white variant, cell 29
Wordmark
SIC'EM wordmark, two color green and gold on green variant, cell 30
Wordmark
SIC'EM wordmark, two color green and gold on gold variant, cell 31
Wordmark
SIC'EM wordmark, two color green and gold on grey variant, cell 32
Wordmark
Baylor script, green on white variant, cell 46
Wordmark
Baylor script, gold on dark green variant, cell 47
Wordmark
Baylor script, green on gold variant, cell 48
Wordmark
Baylor script, green on grey variant, cell 49
Wordmark
Bears script, green on white variant, cell 50
Wordmark
Bears script, gold on dark green variant, cell 51
Wordmark
Bears script, green on gold variant, cell 52
Wordmark
Bears script, green on grey variant, cell 53
Wordmark
interlocking BU mark, one color green on white variant, cell 1
Lettermark
interlocking BU mark, one color gold on green variant, cell 2
Lettermark
interlocking BU mark, one color green on gold variant, cell 3
Lettermark
interlocking BU mark, one color green on grey variant, cell 4
Lettermark
interlocking BU mark, two color green and gold on white variant, cell 17
Lettermark
interlocking BU mark, two color green and gold on green variant, cell 18
Lettermark
interlocking BU mark, two color green and gold on gold variant, cell 19
Lettermark
interlocking BU mark, two color green and gold on grey variant, cell 20
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

Never Alter Any Mark

Never alter any mark in any way.

hard rule

Script Wordmarks Usage Restriction

The Script Wordmarks are to be used on baseball and softball-related items only.

conditional rule

Logo Lock-ups for University Organization Units

Logo lock-ups for specific University organization units require contacting the University Licensing Office.

hard rule

Institutional Seal Usage Restriction

The Baylor University Seal is restricted for use by and for the Board of Regents and the Office of the President, with limited exceptions. The University seal may not be altered in any way.

conditional rule

Institutional Seal Exception Approval

Exceptions for use of the seal may be approved for jewelry, high-end commemorative gift items, and official academic or university related materials such as certificates, diplomas and select graduation-related items, including announcements and diploma frames. Exceptions must be approved through the Office of Trademark Licensing.

hard rule

Overlaying or Intersecting Graphics Prohibited

Overlaying / intersecting graphics are not permitted with any marks.

hard rule

No References to Alcohol, Drugs, or Tobacco

NO REFERENCES to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Logos May Not Appear in Black

Logos may not appear in black.

hard rule

Strokes May Not Be Added or Removed

Strokes may not be added or removed.

hard rule

Bear Illustrations Must Resemble North American Black Bear

Bear illustrations are allowed for retail but must resemble the North American black bear.

hard rule

Bear Head Logo May Not Be Embossed or Debossed

Bear head logo may not be embossed/debossed.

conditional rule

Special Approval Required for Other Uses

Any other use is approved only with special approval from the University Licensing Office.