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Baruch College Brand Guidelines

Location
New York, NY
Established
1919
Mascot
Bearcat
Code
NYB_NCAA
League
NCAA
Licensing Agency
CLC
Baruch College

Official Brand Colors

Official Color Palette

Logos & Marks

Bearcat head with Baruch Athletics wordmark, full color on white variant, cell 1
Primary LogoLast Updated : 5/21/2026
Bearcat head with Baruch Athletics wordmark, full color on grey variant, cell 2
Primary LogoLast Updated : 5/21/2026
Bearcat head with Baruch Athletics wordmark, full color on black variant, cell 3
Primary LogoLast Updated : 5/21/2026
Bearcat head, full color on white variant, cell 4
Secondary LogoLast Updated : 5/21/2026
Bearcat head, full color on grey variant, cell 5
Secondary LogoLast Updated : 5/21/2026
Bearcat head, full color on black variant, cell 6
Secondary LogoLast Updated : 5/21/2026
Paw print, full color on white variant, cell 7
Secondary LogoLast Updated : 5/21/2026
Paw print, full color on grey variant, cell 8
Secondary LogoLast Updated : 5/21/2026
Paw print, full color on black variant, cell 9
Secondary LogoLast Updated : 5/21/2026
Bearcat head with Baruch wordmark, full color on white variant, cell 10
Secondary LogoLast Updated : 5/21/2026
Bearcat head with Baruch wordmark, full color on grey variant, cell 11
Secondary LogoLast Updated : 5/21/2026
Bearcat head with Baruch wordmark, full color on black variant, cell 12
Secondary LogoLast Updated : 5/21/2026
Baruch College Marxe School, horizontal color variant, cell 17
Secondary LogoLast Updated : 5/21/2026
Baruch College Marxe School, horizontal reverse variant, cell 18
Secondary LogoLast Updated : 5/21/2026
Baruch College Marxe School, stacked color variant, cell 19
Secondary LogoLast Updated : 5/21/2026
Baruch College Marxe School, stacked reverse variant, cell 20
Secondary LogoLast Updated : 5/21/2026
Baruch College Weissman School, horizontal color variant, cell 21
Secondary LogoLast Updated : 5/21/2026
Baruch College Weissman School, horizontal reverse variant, cell 22
Secondary LogoLast Updated : 5/21/2026
Baruch College Weissman School, stacked color variant, cell 23
Secondary LogoLast Updated : 5/21/2026
Baruch College Weissman School, stacked reverse variant, cell 24
Secondary LogoLast Updated : 5/21/2026
Baruch College Zicklin School, horizontal color variant, cell 25
Secondary LogoLast Updated : 5/21/2026
Baruch College Zicklin School, horizontal reverse variant, cell 26
Secondary LogoLast Updated : 5/21/2026
Baruch College Zicklin School, stacked color variant, cell 27
Secondary LogoLast Updated : 5/21/2026
Baruch College Zicklin School, stacked reverse variant, cell 28
Secondary LogoLast Updated : 5/21/2026
Baruch College seal, standard variant, cell 29
Secondary LogoLast Updated : 5/21/2026
Baruch College wordmark, horizontal navy/light blue on white variant, cell 13
WordmarkLast Updated : 5/21/2026
Baruch College wordmark, horizontal white on navy variant, cell 14
WordmarkLast Updated : 5/21/2026
Baruch College wordmark, stacked navy/light blue on white variant, cell 15
WordmarkLast Updated : 5/21/2026
Baruch College wordmark, stacked white on navy variant, cell 16
WordmarkLast Updated : 5/21/2026
Baruch wordmark, outline color variant, cell 30
WordmarkLast Updated : 5/21/2026
Baruch wordmark, outline reverse variant, cell 31
WordmarkLast Updated : 5/21/2026
Baruch wordmark, solid color variant, cell 32
WordmarkLast Updated : 5/21/2026
Baruch wordmark, solid reverse variant, cell 33
WordmarkLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

conditional rule

University Seal Usage

University seal permitted on products for resale (reviewed on a case-by-case basis). No alterations or overlaying graphics to seal permitted.

hard rule

Numbers on Products

University permits numbers on products for resale.

hard rule

Mascot Caricatures

Mascot caricatures permitted.

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.