Back to Directory

Ball State University Brand Guidelines

Location
Muncie, IN
Established
1918
Mascot
Charlie Cardinal
Code
BAL_NCAA
League
NCAA
Licensing Agency
CLC
Ball State University

Official Brand Colors

Official University Colors

Logos & Marks

Primary Athletic Mark, Red variant, cell 17
Primary LogoLast Updated : 6/26/2026
Primary Athletic Mark, Red variant, cell 18
Primary LogoLast Updated : 6/26/2026
Primary Athletic Mark, Black variant, cell 19
Primary LogoLast Updated : 6/26/2026
Primary Athletic Mark, White variant, cell 20
Primary LogoLast Updated : 6/26/2026
Beneficence Mark, Red variant, cell 1
Secondary LogoLast Updated : 6/26/2026
Beneficence Mark, Red variant, cell 2
Secondary LogoLast Updated : 6/26/2026
Beneficence Mark, Black variant, cell 3
Secondary LogoLast Updated : 6/26/2026
Beneficence Mark, White variant, cell 4
Secondary LogoLast Updated : 6/26/2026
Beneficence Mark, Red variant, cell 5
Secondary LogoLast Updated : 6/26/2026
Beneficence Mark, Red variant, cell 6
Secondary LogoLast Updated : 6/26/2026
Beneficence Mark, Black variant, cell 7
Secondary LogoLast Updated : 6/26/2026
Beneficence Mark, White variant, cell 8
Secondary LogoLast Updated : 6/26/2026
Beneficence Mark, Red variant, cell 9
Secondary LogoLast Updated : 6/26/2026
Beneficence Mark, Red variant, cell 10
Secondary LogoLast Updated : 6/26/2026
Beneficence Mark, Black variant, cell 11
Secondary LogoLast Updated : 6/26/2026
Beneficence Mark, White variant, cell 12
Secondary LogoLast Updated : 6/26/2026
Alumni Mark, Red variant, cell 13
Secondary LogoLast Updated : 6/26/2026
Alumni Mark, Red variant, cell 14
Secondary LogoLast Updated : 6/26/2026
Alumni Mark, Black variant, cell 15
Secondary LogoLast Updated : 6/26/2026
Alumni Mark, White variant, cell 16
Secondary LogoLast Updated : 6/26/2026
Secondary Athletic Mark, Red variant, cell 21
Secondary LogoLast Updated : 6/26/2026
Secondary Athletic Mark, Red variant, cell 22
Secondary LogoLast Updated : 6/26/2026
Secondary Athletic Mark, Black variant, cell 23
Secondary LogoLast Updated : 6/26/2026
Secondary Athletic Mark, White variant, cell 24
Secondary LogoLast Updated : 6/26/2026
Secondary Athletic Mark, Red variant, cell 25
Secondary LogoLast Updated : 6/26/2026
Secondary Athletic Mark, Red variant, cell 26
Secondary LogoLast Updated : 6/5/2026
Secondary Athletic Mark, Black variant, cell 27
Secondary LogoLast Updated : 6/5/2026
Secondary Athletic Mark, White variant, cell 28
Secondary LogoLast Updated : 6/5/2026
Secondary Athletic Mark, Red variant, cell 29
Secondary LogoLast Updated : 6/26/2026
Secondary Athletic Mark, Red variant, cell 30
Secondary LogoLast Updated : 6/26/2026
Secondary Athletic Mark, Black variant, cell 31
Secondary LogoLast Updated : 6/26/2026
Secondary Athletic Mark, White variant, cell 32
Secondary LogoLast Updated : 6/26/2026
Charlie Cardinal mascot, color variant, cell 38
Secondary LogoLast Updated : 6/26/2026
Charlie Cardinal mascot, color on dark variant, cell 39
Secondary LogoLast Updated : 6/26/2026
Charlie Cardinal mascot, black and white variant, cell 40
Secondary LogoLast Updated : 6/26/2026
Charlie Cardinal mascot, white outline variant, cell 41
Secondary LogoLast Updated : 6/26/2026
Cardinal head, color variant, cell 42
Secondary LogoLast Updated : 6/26/2026
Cardinal head, color on dark variant, cell 43
Secondary LogoLast Updated : 6/26/2026
Cardinal head, black and white variant, cell 44
Secondary LogoLast Updated : 6/26/2026
Cardinal head, white outline variant, cell 45
Secondary LogoLast Updated : 6/26/2026
Ball State Cardinals wordmark, color variant, cell 33
WordmarkLast Updated : 6/26/2026
Ball State Cardinals wordmark, black variant, cell 34
WordmarkLast Updated : 6/26/2026
Ball State Cardinals wordmark, white variant, cell 35
WordmarkLast Updated : 6/26/2026
Ball State wordmark, black variant, cell 36
WordmarkLast Updated : 6/26/2026
Ball State wordmark, white variant, cell 37
WordmarkLast Updated : 6/26/2026
Ball State Athletics logo, color variant, cell 46
Sport LogoLast Updated : 6/26/2026
Ball State Athletics logo, color on dark variant, cell 47
Sport LogoLast Updated : 6/26/2026
Ball State Athletics logo, black and white variant, cell 48
Sport LogoLast Updated : 6/26/2026
Ball State Athletics logo, white outline variant, cell 49
Sport LogoLast Updated : 6/26/2026
Ball State Football logo, color variant, cell 50
Sport LogoLast Updated : 6/26/2026
Ball State Football logo, color on dark variant, cell 51
Sport LogoLast Updated : 6/26/2026
Ball State Football logo, black and white variant, cell 52
Sport LogoLast Updated : 6/26/2026
Ball State Football logo, white outline variant, cell 53
Sport LogoLast Updated : 6/26/2026
Ball State Athletics wordmark, color variant, cell 54
Sport LogoLast Updated : 6/26/2026
Ball State Athletics wordmark, black variant, cell 55
Sport LogoLast Updated : 6/26/2026
Ball State Athletics wordmark, white variant, cell 56
Sport LogoLast Updated : 6/26/2026
Ball State Football wordmark, color variant, cell 57
Sport LogoLast Updated : 6/26/2026
Ball State Football wordmark, black variant, cell 58
Sport LogoLast Updated : 6/26/2026
Ball State Football wordmark, white variant, cell 59
Sport LogoLast Updated : 6/26/2026
Ball State Athletics horizontal wordmark, color variant, cell 60
Sport LogoLast Updated : 6/26/2026
Ball State Athletics horizontal wordmark, black variant, cell 61
Sport LogoLast Updated : 6/26/2026
Ball State Athletics horizontal wordmark, white variant, cell 62
Sport LogoLast Updated : 6/26/2026
Ball State Football horizontal wordmark, color variant, cell 63
Sport LogoLast Updated : 6/26/2026
Ball State Football horizontal wordmark, black variant, cell 64
Sport LogoLast Updated : 6/26/2026
Ball State Football horizontal wordmark, white variant, cell 65
Sport LogoLast Updated : 6/26/2026
Ball State Athletics horizontal wordmark, color variant, cell 66
Sport LogoLast Updated : 6/26/2026
Ball State Athletics horizontal wordmark, black variant, cell 67
Sport LogoLast Updated : 6/26/2026
Ball State Athletics horizontal wordmark, white variant, cell 68
Sport LogoLast Updated : 6/26/2026
Ball State Esports logo, color variant, cell 69
Sport LogoLast Updated : 6/26/2026
Ball State Esports logo, color on dark variant, cell 70
Sport LogoLast Updated : 6/26/2026
Ball State Esports logo, black and white variant, cell 71
Sport LogoLast Updated : 6/26/2026
Ball State Esports horizontal logo, color variant, cell 72
Sport LogoLast Updated : 6/26/2026
Ball State Esports horizontal logo, black and white variant, cell 73
Sport LogoLast Updated : 6/26/2026
Ball State Esports horizontal logo, color variant, cell 74
Sport LogoLast Updated : 6/26/2026
Ball State Esports horizontal logo, color on dark variant, cell 75
Sport LogoLast Updated : 6/26/2026
Ball State Esports horizontal logo, white outline variant, cell 76
Sport LogoLast Updated : 6/26/2026

Approved Verbiage

Rules & Guidelines

hard rule

Beneficence Image Usage

The Beneficence image shall be used for Academic design, and cannot be altered in any manner from the shown forms.

hard rule

Cardinal Image Usage

The Cardinal image should always be accompanied by an approved university identifier and cannot be rotated or altered in any manner from shown form.

advisory rule

Sport Specific Marks Availability

Ball State University offers versions of these marks for all sports on campus. Please download the Ball State Sport Specific Marks .zip file from the Other Information tab of Logos on Demand to access the individual files.

hard rule

Secondary Words Color on Dark Field

When light words are used on a dark field (white on black) the secondary words (i.e. Athletics or sport) should be presented in the same color as Ball State.