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Brand Guidelines

California State University, Bakersfield (BAK)

Location
Bakersfield, CA
Established
1970
Mascot
Roadrunners
Code
BAK_NCAA
League
NCAA
Licensing Agency
CLC
California State University, Bakersfield (BAK)

Official Color Palette

Official University Color Palette

Guideline Assets

Roadrunner mascot, full color variant, cell 1
Primary Logo
Roadrunner mascot, black/white variant, cell 2
Primary Logo
Roadrunner mascot, blue/gold/white variant, cell 3
Primary Logo
Roadrunner mascot, gold/white variant, cell 4
Primary Logo
Roadrunner mascot, full color on gold variant, cell 5
Primary Logo
Bakersfield wordmark with mascot, block variant, cell 6
Primary Logo
Runners wordmark with mascot, block variant, cell 7
Primary Logo
Roadrunners wordmark with mascot, block variant, cell 8
Primary Logo
Bakersfield wordmark with mascot, block reverse on navy variant, cell 9
Primary Logo
Bakersfield script wordmark with mascot, script variant, cell 10
Primary Logo
Roadrunners script wordmark with mascot, script variant, cell 11
Primary Logo
Runners script wordmark with mascot, script variant, cell 12
Primary Logo
Bakersfield script wordmark with mascot, script reverse on navy variant, cell 13
Primary Logo
mascot head with athletics wordmark, blue on white variant, cell 26
Primary Logo
mascot head with athletics wordmark, white/yellow on blue variant, cell 27
Primary Logo
mascot head with bakersfield athletics wordmark, blue on white variant, cell 28
Primary Logo
mascot head with bakersfield athletics wordmark, white/yellow on blue variant, cell 29
Primary Logo
mascot head with bakersfield wordmark, blue on white variant, cell 30
Primary Logo
mascot head with bakersfield wordmark, white/yellow on blue variant, cell 31
Primary Logo
mascot head with cal state bakersfield wordmark, blue on white variant, cell 32
Primary Logo
mascot head with cal state bakersfield wordmark, white/yellow on blue variant, cell 33
Primary Logo
mascot head with csub wordmark, blue on white variant, cell 34
Primary Logo
mascot head with csub wordmark, white/yellow on blue variant, cell 35
Primary Logo
mascot head with roadrunners wordmark, blue on white variant, cell 36
Primary Logo
mascot head with roadrunners wordmark, white/yellow on blue variant, cell 37
Primary Logo
mascot head with bakersfield roadrunners wordmark, blue on white variant, cell 38
Primary Logo
mascot head with bakersfield roadrunners wordmark, white/yellow on blue variant, cell 39
Primary Logo
mascot head with 'runners wordmark, blue on white variant, cell 40
Primary Logo
mascot head with 'runners wordmark, white/yellow on blue variant, cell 41
Primary Logo
CSUB logo, horizontal color variant, cell 72
Secondary Logo
CSUB logo, horizontal color on blue variant, cell 73
Secondary Logo
CSUB logo, horizontal blue variant, cell 74
Secondary Logo
CSUB logo, horizontal black variant, cell 75
Secondary Logo
CSUB logo, horizontal white on blue variant, cell 76
Secondary Logo
CSUB logo, vertical color variant, cell 77
Secondary Logo
CSUB logo, vertical color on blue variant, cell 78
Secondary Logo
CSUB logo, vertical blue variant, cell 79
Secondary Logo
CSUB logo, vertical black variant, cell 80
Secondary Logo
CSUB logo, vertical white on blue variant, cell 81
Secondary Logo
shield mark, color variant, cell 82
Secondary Logo
shield mark, color on blue variant, cell 83
Secondary Logo
shield mark, blue variant, cell 84
Secondary Logo
shield mark, black variant, cell 85
Secondary Logo
shield mark, white on blue variant, cell 86
Secondary Logo
university seal, color variant, cell 87
Secondary Logo
university seal, color on blue variant, cell 88
Secondary Logo
university seal, black variant, cell 89
Secondary Logo
university seal, white on blue variant, cell 90
Secondary Logo
csub athletics block wordmark, blue variant, cell 42
Wordmark
csub xxl block wordmark, blue variant, cell 43
Wordmark
csub roadrunners block wordmark, blue variant, cell 44
Wordmark
csub runners block wordmark, blue variant, cell 45
Wordmark
bakersfield block wordmark, blue variant, cell 46
Wordmark
bakersfield block wordmark, blue variant, cell 47
Wordmark
roadrunners block wordmark, blue variant, cell 48
Wordmark
roadrunners block wordmark, blue variant, cell 49
Wordmark
'runners block wordmark, blue variant, cell 50
Wordmark
'runners block wordmark, blue variant, cell 51
Wordmark
cal state bakersfield block wordmark, blue variant, cell 52
Wordmark
bakersfield roadrunners block wordmark, blue variant, cell 53
Wordmark
bakersfield script wordmark, blue variant, cell 54
Wordmark
bakersfield script wordmark, blue variant, cell 55
Wordmark
roadrunners script wordmark, blue variant, cell 56
Wordmark
roadrunners script wordmark, blue variant, cell 57
Wordmark
'runners script wordmark, blue variant, cell 58
Wordmark
'runners script wordmark, blue variant, cell 59
Wordmark
B lettermark, blue/gold/white variant, cell 14
Lettermark
B lettermark, black/white variant, cell 15
Lettermark
B lettermark, blue/white variant, cell 16
Lettermark
B lettermark, gold/white variant, cell 17
Lettermark
B lettermark, black/white on gold variant, cell 18
Lettermark
B lettermark, blue/white on gold variant, cell 19
Lettermark
B lettermark, blue/gold/white on navy variant, cell 20
Lettermark
B lettermark, white/blue on navy variant, cell 21
Lettermark
B lettermark, gold/white on navy variant, cell 22
Lettermark
B lettermark, white/black on black variant, cell 23
Lettermark
B lettermark, blue/white on black variant, cell 24
Lettermark
B lettermark, gold/white on black variant, cell 25
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Restrictions

No alterations or overlaying graphics to seal permitted.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

California State University, Bakersfield (BAK) Brand Guidelines & Licensing