Babson College Brand Guidelines

Location
Wellesley, MA
Established
1919
Mascot
Beavers
Code
BAC_NCAA
League
NCAA
Licensing Agency
CLC
Babson College

Official Brand Colors

Official Color Palette

Logos & Marks

Beaver head with Babson Beavers wordmark, green/grey variant, cell 13
Primary LogoLast Updated : 6/26/2026
Beaver head with Babson Beavers wordmark, white/grey on green background variant, cell 14
Primary LogoLast Updated : 6/26/2026
Beaver head with Babson Beavers wordmark, black/grey variant, cell 15
Primary LogoLast Updated : 6/26/2026
Babson Beavers wordmark with beaver head, green/grey variant, cell 16
Primary LogoLast Updated : 6/26/2026
Babson Beavers wordmark with beaver head, white/grey on green background variant, cell 17
Primary LogoLast Updated : 6/26/2026
Babson Beavers wordmark with beaver head, black/grey variant, cell 18
Primary LogoLast Updated : 6/26/2026
Babson College wordmark with globe icon, green/black variant, cell 7
Secondary LogoLast Updated : 6/26/2026
Babson College wordmark with globe icon, white on green variant, cell 8
Secondary LogoLast Updated : 6/26/2026
Babson College wordmark with globe icon, white on green background variant, cell 9
Secondary LogoLast Updated : 6/26/2026
Babson College Seal, black variant, cell 10
Secondary LogoLast Updated : 6/26/2026
Babson College Seal, green variant, cell 11
Secondary LogoLast Updated : 6/26/2026
Babson College Seal, white on green background variant, cell 12
Secondary LogoLast Updated : 6/19/2026
Babson Beavers circular mark with B, green variant, cell 23
Secondary LogoLast Updated : 6/26/2026
Babson Beavers circular mark with B, green variant, cell 24
Secondary LogoLast Updated : 6/19/2026
Babson Beavers circular mark with B, white on green background variant, cell 25
Secondary LogoLast Updated : 6/19/2026
Babson Beavers circular mark with B, black variant, cell 26
Secondary LogoLast Updated : 6/19/2026
Babson Beavers circular mark with B, grey variant, cell 27
Secondary LogoLast Updated : 6/19/2026
beaver head over wordmark, green/grey on white variant, cell 28
Secondary LogoLast Updated : 6/26/2026
beaver head over wordmark, white/green on green variant, cell 29
Secondary LogoLast Updated : 6/26/2026
beaver head over wordmark, green/white on white variant, cell 30
Secondary LogoLast Updated : 6/26/2026
wordmark over beaver head, green/grey on white variant, cell 31
Secondary LogoLast Updated : 6/26/2026
wordmark over beaver head, white/green on green variant, cell 32
Secondary LogoLast Updated : 6/26/2026
wordmark over beaver head, green/white on white variant, cell 33
Secondary LogoLast Updated : 6/26/2026
wordmark with beaver head, green/grey on white variant, cell 34
Secondary LogoLast Updated : 6/26/2026
wordmark with beaver head, white/green on green variant, cell 35
Secondary LogoLast Updated : 6/26/2026
wordmark with beaver head, green/white on white variant, cell 36
Secondary LogoLast Updated : 6/26/2026
circular seal, green/grey on white variant, cell 37
Secondary LogoLast Updated : 6/26/2026
circular seal, green/white on white variant, cell 38
Secondary LogoLast Updated : 6/26/2026
circular seal, white/green on green variant, cell 39
Secondary LogoLast Updated : 6/26/2026
circular seal, black/white on white variant, cell 40
Secondary LogoLast Updated : 6/26/2026
circular seal, grey/white on white variant, cell 41
Secondary LogoLast Updated : 6/19/2026
Babson College wordmark, green variant, cell 1
WordmarkLast Updated : 6/26/2026
Babson College wordmark, white on green variant, cell 2
WordmarkLast Updated : 6/26/2026
Babson College wordmark, white on green background variant, cell 3
WordmarkLast Updated : 6/26/2026
Babson College stacked wordmark, green variant, cell 4
WordmarkLast Updated : 6/26/2026
Babson College stacked wordmark, white on green variant, cell 5
WordmarkLast Updated : 6/26/2026
Babson College stacked wordmark, white on green background variant, cell 6
WordmarkLast Updated : 6/19/2026
wordmark, green on white variant, cell 42
WordmarkLast Updated : 6/26/2026
wordmark, white on green variant, cell 43
WordmarkLast Updated : 6/26/2026
wordmark, black on white variant, cell 44
WordmarkLast Updated : 6/26/2026
wordmark, grey on white variant, cell 45
WordmarkLast Updated : 6/26/2026
wordmark with beavers, green on white variant, cell 46
WordmarkLast Updated : 6/26/2026
wordmark with beavers, white on green variant, cell 47
WordmarkLast Updated : 6/26/2026
wordmark with beavers, black on white variant, cell 48
WordmarkLast Updated : 6/26/2026
wordmark with beavers, grey on white variant, cell 49
WordmarkLast Updated : 6/26/2026
block B lettermark, green variant, cell 19
LettermarkLast Updated : 6/26/2026
block B lettermark, white on green background variant, cell 20
LettermarkLast Updated : 6/26/2026
block B lettermark, black variant, cell 21
LettermarkLast Updated : 6/19/2026
block B lettermark, grey variant, cell 22
LettermarkLast Updated : 6/19/2026
Babson Beaver, sport lockup - SKIING (green on white) variant, cell 50
Sport LogoLast Updated : 6/26/2026
Babson Beaver, sport lockup - SKIING (white on green) variant, cell 51
Sport LogoLast Updated : 6/26/2026
Babson Beaver, sport lockup - SKIING (green on white) variant, cell 52
Sport LogoLast Updated : 6/26/2026
Babson Beaver, sport lockup - BASEBALL (green on white) variant, cell 53
Sport LogoLast Updated : 6/26/2026
Babson Beaver, sport lockup - BASEBALL (white on green) variant, cell 54
Sport LogoLast Updated : 6/19/2026
Babson Beaver, sport lockup - BASEBALL (green on white) variant, cell 55
Sport LogoLast Updated : 6/26/2026
Babson Beaver, sport lockup - BASKETBALL (green on white) variant, cell 56
Sport LogoLast Updated : 6/26/2026
Babson Beaver, sport lockup - BASKETBALL (white on green) variant, cell 57
Sport LogoLast Updated : 6/26/2026
Babson Beaver, sport lockup - BASKETBALL (green on white) variant, cell 58
Sport LogoLast Updated : 6/26/2026
Babson Beaver, sport lockup - CROSS COUNTRY (green on white) variant, cell 59
Sport LogoLast Updated : 6/26/2026
Babson Beaver, sport lockup - CROSS COUNTRY (white on green) variant, cell 60
Sport LogoLast Updated : 6/26/2026
Babson Beaver, sport lockup - CROSS COUNTRY (green on white) variant, cell 61
Sport LogoLast Updated : 6/26/2026
Babson Beaver, sport lockup - FIELD HOCKEY (green on white) variant, cell 62
Sport LogoLast Updated : 6/26/2026
Babson Beaver, sport lockup - FIELD HOCKEY (white on green) variant, cell 63
Sport LogoLast Updated : 6/26/2026
Babson Beaver, sport lockup - FIELD HOCKEY (green on white) variant, cell 64
Sport LogoLast Updated : 6/26/2026
Babson Beaver, sport lockup - GOLF (green on white) variant, cell 65
Sport LogoLast Updated : 6/26/2026
Babson Beaver, sport lockup - GOLF (white on green) variant, cell 66
Sport LogoLast Updated : 6/26/2026
Babson Beaver, sport lockup - GOLF (green on white) variant, cell 67
Sport LogoLast Updated : 6/26/2026
Babson Beaver, sport lockup - HOCKEY (green on white) variant, cell 68
Sport LogoLast Updated : 6/26/2026
Babson Beaver, sport lockup - HOCKEY (white on green) variant, cell 69
Sport LogoLast Updated : 6/26/2026
Babson Beaver, sport lockup - HOCKEY (green on white) variant, cell 70
Sport LogoLast Updated : 6/26/2026
Babson Beaver, sport lockup - LACROSSE (green on white) variant, cell 71
Sport LogoLast Updated : 6/26/2026
Babson Beaver, sport lockup - LACROSSE (white on green) variant, cell 72
Sport LogoLast Updated : 6/26/2026
Babson Beaver, sport lockup - LACROSSE (green on white) variant, cell 73
Sport LogoLast Updated : 6/26/2026
Babson Beaver, sport lockup - SOCCER (green on white) variant, cell 74
Sport LogoLast Updated : 6/26/2026
Babson Beaver, sport lockup - SOCCER (white on green) variant, cell 75
Sport LogoLast Updated : 6/26/2026
Babson Beaver, sport lockup - SOCCER (green on white) variant, cell 76
Sport LogoLast Updated : 6/26/2026
Babson Beaver, sport lockup - SOFTBALL (green on white) variant, cell 77
Sport LogoLast Updated : 6/26/2026
Babson Beaver, sport lockup - SOFTBALL (white on green) variant, cell 78
Sport LogoLast Updated : 6/26/2026
Babson Beaver, sport lockup - SOFTBALL (green on white) variant, cell 79
Sport LogoLast Updated : 6/26/2026
Babson Beaver, sport lockup - SWIMMING & DIVING (green on white) variant, cell 80
Sport LogoLast Updated : 6/26/2026
Babson Beaver, sport lockup - SWIMMING & DIVING (white on green) variant, cell 81
Sport LogoLast Updated : 6/26/2026
Babson Beaver, sport lockup - SWIMMING & DIVING (green on white) variant, cell 82
Sport LogoLast Updated : 6/26/2026
Babson Beaver, sport lockup - TENNIS (green on white) variant, cell 83
Sport LogoLast Updated : 6/26/2026
Babson Beaver, sport lockup - TENNIS (white on green) variant, cell 84
Sport LogoLast Updated : 6/26/2026
Babson Beaver, sport lockup - TENNIS (green on white) variant, cell 85
Sport LogoLast Updated : 6/26/2026
Babson Track & Field, green/white beaver head lockup variant, cell 86
Sport LogoLast Updated : 6/26/2026
Babson Track & Field, white beaver head lockup on green variant, cell 87
Sport LogoLast Updated : 6/26/2026
Babson Track & Field, black beaver head lockup variant, cell 88
Sport LogoLast Updated : 6/26/2026
Babson Volleyball, green/white beaver head lockup variant, cell 89
Sport LogoLast Updated : 6/26/2026
Babson Volleyball, white beaver head lockup on green variant, cell 90
Sport LogoLast Updated : 6/26/2026
Babson Volleyball, black beaver head lockup variant, cell 91
Sport LogoLast Updated : 6/26/2026
Babson Field Hockey, green wordmark variant, cell 92
Sport LogoLast Updated : 6/26/2026
Babson Field Hockey, white wordmark on green variant, cell 93
Sport LogoLast Updated : 6/26/2026
Babson Field Hockey, black wordmark variant, cell 94
Sport LogoLast Updated : 6/26/2026
Babson Field Hockey, grey wordmark variant, cell 95
Sport LogoLast Updated : 6/26/2026
Babson Soccer, green wordmark variant, cell 96
Sport LogoLast Updated : 6/26/2026
Babson Soccer, white wordmark on green variant, cell 97
Sport LogoLast Updated : 6/26/2026
Babson Soccer, black wordmark variant, cell 98
Sport LogoLast Updated : 6/26/2026
Babson Soccer, grey wordmark variant, cell 99
Sport LogoLast Updated : 6/26/2026
Babson Volleyball, green wordmark variant, cell 100
Sport LogoLast Updated : 6/26/2026
Babson Volleyball, white wordmark on green variant, cell 101
Sport LogoLast Updated : 6/26/2026
Babson Volleyball, black wordmark variant, cell 102
Sport LogoLast Updated : 6/26/2026
Babson Volleyball, grey wordmark variant, cell 103
Sport LogoLast Updated : 6/26/2026
Babson Baseball, green wordmark variant, cell 104
Sport LogoLast Updated : 6/26/2026
Babson Baseball, white wordmark on green variant, cell 105
Sport LogoLast Updated : 6/26/2026
Babson Baseball, black wordmark variant, cell 106
Sport LogoLast Updated : 6/26/2026
Babson Baseball, grey wordmark variant, cell 107
Sport LogoLast Updated : 6/26/2026
Babson Basketball, green wordmark variant, cell 108
Sport LogoLast Updated : 6/26/2026
Babson Basketball, white wordmark on green variant, cell 109
Sport LogoLast Updated : 6/26/2026
Babson Basketball, black wordmark variant, cell 110
Sport LogoLast Updated : 6/26/2026
Babson Basketball, grey wordmark variant, cell 111
Sport LogoLast Updated : 6/26/2026
Babson Cross Country, green wordmark variant, cell 112
Sport LogoLast Updated : 6/26/2026
Babson Cross Country, white wordmark on green variant, cell 113
Sport LogoLast Updated : 6/26/2026
Babson Cross Country, black wordmark variant, cell 114
Sport LogoLast Updated : 6/26/2026
Babson Cross Country, grey wordmark variant, cell 115
Sport LogoLast Updated : 6/26/2026
Babson Golf, green variant, cell 116
Sport LogoLast Updated : 6/26/2026
Babson Golf, reverse white on green variant, cell 117
Sport LogoLast Updated : 6/26/2026
Babson Golf, black variant, cell 118
Sport LogoLast Updated : 6/26/2026
Babson Golf, grey variant, cell 119
Sport LogoLast Updated : 6/26/2026
Babson Hockey, green variant, cell 120
Sport LogoLast Updated : 6/26/2026
Babson Hockey, reverse white on green variant, cell 121
Sport LogoLast Updated : 6/26/2026
Babson Hockey, black variant, cell 122
Sport LogoLast Updated : 6/26/2026
Babson Hockey, grey variant, cell 123
Sport LogoLast Updated : 6/26/2026
Babson Lacrosse, green variant, cell 124
Sport LogoLast Updated : 6/26/2026
Babson Lacrosse, reverse white on green variant, cell 125
Sport LogoLast Updated : 6/26/2026
Babson Lacrosse, black variant, cell 126
Sport LogoLast Updated : 6/26/2026
Babson Lacrosse, grey variant, cell 127
Sport LogoLast Updated : 6/26/2026
Babson Skiing, green variant, cell 128
Sport LogoLast Updated : 6/26/2026
Babson Skiing, reverse white on green variant, cell 129
Sport LogoLast Updated : 6/26/2026
Babson Skiing, black variant, cell 130
Sport LogoLast Updated : 6/26/2026
Babson Skiing, grey variant, cell 131
Sport LogoLast Updated : 6/26/2026
Babson Softball, green variant, cell 132
Sport LogoLast Updated : 6/26/2026
Babson Softball, reverse white on green variant, cell 133
Sport LogoLast Updated : 6/26/2026
Babson Softball, black variant, cell 134
Sport LogoLast Updated : 6/26/2026
Babson Softball, grey variant, cell 135
Sport LogoLast Updated : 6/26/2026
Babson Swimming & Diving, green variant, cell 136
Sport LogoLast Updated : 6/26/2026
Babson Swimming & Diving, reverse white on green variant, cell 137
Sport LogoLast Updated : 6/26/2026
Babson Swimming & Diving, black variant, cell 138
Sport LogoLast Updated : 6/26/2026
Babson Swimming & Diving, grey variant, cell 139
Sport LogoLast Updated : 6/26/2026
Babson Tennis sport logo, green variant, cell 140
Sport LogoLast Updated : 6/26/2026
Babson Tennis sport logo, reverse white variant, cell 141
Sport LogoLast Updated : 6/26/2026
Babson Tennis sport logo, black variant, cell 142
Sport LogoLast Updated : 6/26/2026
Babson Tennis sport logo, grey variant, cell 143
Sport LogoLast Updated : 6/26/2026
Babson Track & Field sport logo, green variant, cell 144
Sport LogoLast Updated : 6/26/2026
Babson Track & Field sport logo, reverse white variant, cell 145
Sport LogoLast Updated : 6/26/2026
Babson Track & Field sport logo, black variant, cell 146
Sport LogoLast Updated : 6/26/2026
Babson Track & Field sport logo, grey variant, cell 147
Sport LogoLast Updated : 6/26/2026

Approved Verbiage

Rules & Guidelines

hard rule

Prohibited Verbiage on Apparel and Items

Production of apparel or items that say 'Babson Beavers' or 'Babson College Beavers' is not allowed. It is required to use wordmarks or logos.

hard rule

B Logo and Beaver Head Usage Restriction

Use of the B logo or the Beaver head alone is prohibited. Those marks must accompany the text (or wordmark) Babson College.

hard rule

PPE, Masks, and Face Coverings Mark Usage

PPE, Masks and Face coverings may only feature the White Babson Wordmark and the White Babson Beavers Athletics mark. These marks should only be printed on Green background or fabric close to Babson PMS 3425. Other Babson logos will not be allowed on these products. Any order of PPE, Masks and Face covering should clearly state where the product will be sold, or if internal order should clearly state department and contact ordering.

hard rule

Babson College Seal Usage

For use exclusively by the President's office and in some cases (with approval) on high-end merchandise - such as leather folios, crystal glassware etc.

advisory rule

Babson College Seal Size Availability

Seal is available in sizes from .25 to 6 inches on J Patton in the document section. Please select size closest to final production size.

hard rule

No Alterations or Overlaying Graphics to Seal

No alterations or overlaying graphics to seal permitted.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.