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Augustana University Brand Guidelines

Location
Sioux Falls, SD
Established
1860
Mascot
Ole the Viking
Code
ASD_NCAA
League
NCAA
Licensing Agency
CLC
Augustana University

Official Brand Colors

Official University Colors

Logos & Marks

Augustana Vikings logo, full color variant, cell 1
Primary LogoLast Updated : 5/21/2026
Augustana Vikings logo, full color variant, cell 2
Primary LogoLast Updated : 5/21/2026
Augustana Vikings logo, black and white variant, cell 3
Primary LogoLast Updated : 5/21/2026
Augustana Vikings logo, knockout on navy variant, cell 4
Primary LogoLast Updated : 5/21/2026
Augustana University logo, stacked navy gold variant, cell 26
Primary LogoLast Updated : 5/21/2026
Augustana University logo, stacked navy gold university variant, cell 27
Primary LogoLast Updated : 5/21/2026
Augustana University logo, stacked gold white on navy variant, cell 28
Primary LogoLast Updated : 8/19/2026
Augustana University logo, stacked navy white on gold variant, cell 29
Primary LogoLast Updated : 8/19/2026
Augustana University logo, stacked navy light blue variant, cell 30
Primary LogoLast Updated : 5/21/2026
Augustana University logo, stacked navy light blue university variant, cell 31
Primary LogoLast Updated : 5/21/2026
Augustana University logo, stacked black variant, cell 32
Primary LogoLast Updated : 5/21/2026
Augustana University logo, stacked black grey variant, cell 33
Primary LogoLast Updated : 5/21/2026
Augustana University logo, horizontal navy gold variant, cell 34
Primary LogoLast Updated : 5/21/2026
Augustana University logo, horizontal navy gold university variant, cell 35
Primary LogoLast Updated : 5/21/2026
Augustana University logo, horizontal gold white on navy variant, cell 36
Primary LogoLast Updated : 8/19/2026
Augustana University logo, horizontal navy white on gold variant, cell 37
Primary LogoLast Updated : 8/19/2026
Augustana University logo, horizontal navy light blue variant, cell 38
Primary LogoLast Updated : 5/21/2026
Augustana University logo, horizontal navy light blue university variant, cell 39
Primary LogoLast Updated : 5/21/2026
Augustana University logo, horizontal black variant, cell 40
Primary LogoLast Updated : 5/21/2026
Augustana University logo, horizontal black grey variant, cell 41
Primary LogoLast Updated : 5/21/2026
Vikings head mark, full color variant, cell 5
Secondary LogoLast Updated : 5/21/2026
Vikings head mark, full color on navy variant, cell 6
Secondary LogoLast Updated : 8/19/2026
Vikings head mark, full color on gold variant, cell 7
Secondary LogoLast Updated : 8/19/2026
Vikings head mark, black and white variant, cell 8
Secondary LogoLast Updated : 5/21/2026
Vikings head mark, knockout on navy variant, cell 9
Secondary LogoLast Updated : 8/19/2026
Augustana Vikings lockup, full color variant, cell 10
Secondary LogoLast Updated : 5/21/2026
Augustana Vikings lockup, black and white variant, cell 11
Secondary LogoLast Updated : 5/21/2026
Augustana Vikings lockup, knockout on navy variant, cell 12
Secondary LogoLast Updated : 8/19/2026
Augustana University lockup, full color variant, cell 13
Secondary LogoLast Updated : 5/21/2026
Augustana University lockup, black and white variant, cell 14
Secondary LogoLast Updated : 5/21/2026
Augustana University lockup, knockout on navy variant, cell 15
Secondary LogoLast Updated : 5/21/2026
Viking face, reverse on navy variant, cell 16
Secondary LogoLast Updated : 5/21/2026
Viking face, on yellow variant, cell 17
Secondary LogoLast Updated : 5/21/2026
Viking eyes, navy variant, cell 18
Secondary LogoLast Updated : 5/21/2026
Viking face, full color variant, cell 19
Secondary LogoLast Updated : 5/21/2026
Augustana wordmark, stadium font variant, cell 20
WordmarkLast Updated : 5/21/2026
Vikings wordmark, stadium font variant, cell 21
WordmarkLast Updated : 5/21/2026
Augustana Vikings lockup, full color variant, cell 22
WordmarkLast Updated : 5/21/2026
Augustana Vikings lockup, yellow and navy variant, cell 23
WordmarkLast Updated : 5/21/2026
Augustana Vikings lockup, navy and white variant, cell 24
WordmarkLast Updated : 5/21/2026
Augustana Vikings lockup, solid navy variant, cell 25
WordmarkLast Updated : 5/21/2026
Augustana University, black and yellow wordmark variant, cell 42
WordmarkLast Updated : 5/21/2026
Augustana University, black wordmark variant, cell 43
WordmarkLast Updated : 5/21/2026
Augustana University, white and yellow wordmark on navy variant, cell 44
WordmarkLast Updated : 8/19/2026
Augustana University, navy wordmark on yellow variant, cell 45
WordmarkLast Updated : 8/19/2026
Augustana University, black outline wordmark variant, cell 46
WordmarkLast Updated : 5/21/2026
Augustana University, white wordmark on navy variant, cell 47
WordmarkLast Updated : 8/19/2026
Augustana Vikings, black wordmark variant, cell 48
WordmarkLast Updated : 5/21/2026
Augustana Vikings, black outline wordmark variant, cell 49
WordmarkLast Updated : 5/21/2026
Augustana Vikings, white wordmark on navy variant, cell 50
WordmarkLast Updated : 8/19/2026
AU Spirit Icon, navy and yellow variant, cell 51
LettermarkLast Updated : 5/21/2026
AU Spirit Icon, navy and yellow with white outline variant, cell 52
LettermarkLast Updated : 5/21/2026
AU Spirit Icon, navy and silver variant, cell 53
LettermarkLast Updated : 5/21/2026
AU Spirit Icon, black and silver variant, cell 54
LettermarkLast Updated : 5/21/2026
AU Spirit Icon, navy and yellow on navy variant, cell 55
LettermarkLast Updated : 5/21/2026
AU Spirit Icon, navy and yellow on yellow variant, cell 56
LettermarkLast Updated : 8/19/2026
AU University Icon, navy and yellow variant, cell 57
LettermarkLast Updated : 5/21/2026
AU University Icon, navy and yellow on navy variant, cell 58
LettermarkLast Updated : 8/19/2026
AU University Icon, navy and yellow on yellow variant, cell 59
LettermarkLast Updated : 8/19/2026
AU University Icon, navy and silver variant, cell 60
LettermarkLast Updated : 5/21/2026
AU University Icon, black variant, cell 61
LettermarkLast Updated : 5/21/2026
AU University Icon, navy solid A and outline U variant, cell 62
LettermarkLast Updated : 5/21/2026

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Prohibition on Alcohol, Drugs, and Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Athletic Head Mark Usage Requirements

When using the head mark logos, all added elements must be aligned with the center of the peak of the helmet. The word 'Augustana' must appear with these marks.

hard rule

University Icon Usage Requirements

The word 'Augustana' must appear with these marks. For icon #62, the A must be solid and the U must be outlined in single color print.

advisory rule

Spirit Icon Usage Context

The spirit icon is primarily used on items related to student activities, school spirit and athletics.

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Last Updated: October 6, 2026
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