Auburn University Brand Guidelines

Only golden eagles allowed. No bald eagles.

No use of "UA," "War Eagles," or "University of Auburn," allowed.

No fashion colors, tackle twill, or felt appliques are allowed to be sold at the mass channel of distribution.

Very limited use of red or crimson depending on design.

Aubie not permitted at mass retailers.

Use of Family mark may be limited. Subject to review/approval from University.

The Samford Tower mark may be used as a design element, but should not be used as an official or stand-alone logo.

Include text "War Eagle" on product.

Seal has restricted use. For more information, please visit www.auburn.edu/trademarks.

University seal not permitted on products for resale (some upscale merchandise allowed).

No alterations or overlaying graphics to seal permitted.

University permits numbers on products for resale (founding date and other dates of importance are allowed but no references to athletes).

Mascot caricatures not permitted (if proposed caricature is referred to as "Aubie," then it must look like Aubie).

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.