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Brand Guidelines

Auburn University

Location
Auburn, AL
Established
1856
Mascot
Tigers
Code
AUB_NCAA
League
NCAA
Licensing Agency
CLC
Auburn University

Official Color Palette

Auburn University Color Palette

Helmet Mark Shadow Colors

Guideline Assets

AU lettermark, navy on white variant, cell 1
Primary Logo
AU lettermark, white on navy variant, cell 2
Primary Logo
AU lettermark, white on orange variant, cell 3
Primary Logo
AU lettermark, black on white variant, cell 4
Primary Logo
Auburn University, stacked institutional mark variant, cell 34
Primary Logo
Auburn University, horizontal institutional mark variant, cell 35
Primary Logo
Auburn Tigers oval logo, navy on white variant, cell 5
Secondary Logo
Auburn Tigers oval logo, navy on navy variant, cell 6
Secondary Logo
Auburn Tigers oval logo, navy on orange variant, cell 7
Secondary Logo
Auburn Tigers oval logo, black on white variant, cell 8
Secondary Logo
Tiger eyes logo, navy on white variant, cell 9
Secondary Logo
Tiger eyes logo, navy on navy variant, cell 10
Secondary Logo
Tiger eyes logo, navy on orange variant, cell 11
Secondary Logo
Tiger eyes logo, black on white variant, cell 12
Secondary Logo
Aubie, head variant, cell 22
Secondary Logo
Aubie, standing jersey 01 variant, cell 23
Secondary Logo
Aubie, holding War Eagle sign variant, cell 24
Secondary Logo
Aubie, standing striped jersey variant, cell 25
Secondary Logo
Aubie, arms crossed blue jersey variant, cell 26
Secondary Logo
Aubie, arms crossed striped jersey variant, cell 27
Secondary Logo
Auburn Helmet, right facing variant, cell 28
Secondary Logo
Auburn Helmet, left facing variant, cell 29
Secondary Logo
Auburn Oaks, tree with wordmark variant, cell 30
Secondary Logo
War Eagle, orange eagle variant, cell 31
Secondary Logo
Neville Arena, building illustration with wordmark variant, cell 32
Secondary Logo
Samford Tower, illustration variant, cell 36
Secondary Logo
Auburn University Seal, full color variant, cell 37
Secondary Logo
Auburn University Seal, blue outline variant, cell 38
Secondary Logo
Auburn University Seal, solid blue variant, cell 39
Secondary Logo
Auburn Tigers wordmark, navy on white variant, cell 13
Wordmark
Auburn Tigers wordmark, white on navy variant, cell 14
Wordmark
Auburn Tigers wordmark, white on orange variant, cell 15
Wordmark
Auburn wordmark, navy on white variant, cell 16
Wordmark
Auburn wordmark, white on navy variant, cell 17
Wordmark
Auburn wordmark, white on orange variant, cell 18
Wordmark
Tigers wordmark, navy on white variant, cell 19
Wordmark
Tigers wordmark, white on navy variant, cell 20
Wordmark
Tigers wordmark, white on orange variant, cell 21
Wordmark
Family, wordmark with AU logo variant, cell 33
Wordmark

Approved Verbiage

Rules & Guidelines

hard rule

Only Golden Eagles Allowed

Only golden eagles allowed. No bald eagles.

hard rule

No Use of UA, War Eagles, or University of Auburn

No use of "UA," "War Eagles," or "University of Auburn," allowed.

hard rule

No Fashion Colors, Tackle Twill, or Felt Appliques at Mass Channel

No fashion colors, tackle twill, or felt appliques are allowed to be sold at the mass channel of distribution.

conditional rule

Very Limited Use of Red or Crimson

Very limited use of red or crimson depending on design.

hard rule

Aubie Mascot Mark Restriction

Aubie not permitted at mass retailers.

conditional rule

Family Mark Use Subject to Review

Use of Family mark may be limited. Subject to review/approval from University.

hard rule

Samford Tower Mark Usage

The Samford Tower mark may be used as a design element, but should not be used as an official or stand-alone logo.

hard rule

War Eagle Mark Product Requirement

Include text "War Eagle" on product.

hard rule

Seal Restricted Use

Seal has restricted use. For more information, please visit www.auburn.edu/trademarks.

hard rule

University Seal Not Permitted on Products for Resale

University seal not permitted on products for resale (some upscale merchandise allowed).

hard rule

No Alterations or Overlaying Graphics to Seal

No alterations or overlaying graphics to seal permitted.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale (founding date and other dates of importance are allowed but no references to athletes).

hard rule

Mascot Caricature Restriction

Mascot caricatures not permitted (if proposed caricature is referred to as "Aubie," then it must look like Aubie).

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

Auburn University Brand Guidelines & Licensing