Brand Guidelines

Arizona State University

Location
Tempe, AZ
Established
1885
Mascot
Sun Devils
Code
ARS_NCAA
League
NCAA
Licensing Agency
CLC
Arizona State University

Official Color Palette

Guideline Assets

ASU logo, horizontal lockup with sunburst seal and wordmark variant
Primary Logo
Pitchfork, maroon and gold primary variant, cell 1
Primary Logo
Pitchfork, maroon and gold primary on gold variant, cell 1
Primary Logo
Pitchfork, maroon and gold double outline variant, cell 2
Primary Logo
Pitchfork, maroon and gold double outline on maroon variant, cell 2
Primary Logo
Pitchfork, maroon and gold double outline on black variant, cell 2
Primary Logo
Pitchfork, gold single color variant, cell 3
Primary Logo
Pitchfork, gold single color on maroon variant, cell 3
Primary Logo
Pitchfork, gold single color on black variant, cell 3
Primary Logo
Pitchfork, white single color on grey variant, cell 4
Primary Logo
Pitchfork, white single color on gold variant, cell 4
Primary Logo
Pitchfork, white single color on maroon variant, cell 4
Primary Logo
Pitchfork, white single color on black variant, cell 4
Primary Logo
Pitchfork, black single color variant, cell 5
Primary Logo
Pitchfork, black single color on gold variant, cell 5
Primary Logo
Pitchfork, black single color on maroon variant, cell 5
Primary Logo
ASU logo, maroon and gold variant, cell 20
Primary Logo
ASU logo, black variant, cell 20
Primary Logo
ASU logo vertical, maroon and gold variant, cell 21
Primary Logo
ASU logo vertical, black variant, cell 21
Primary Logo
ASU logo horizontal, maroon and gold variant, cell 22
Primary Logo
ASU logo horizontal, black variant, cell 22
Primary Logo
Sparky, full color variant, cell 6
Secondary Logo
Sparky, black and white variant, cell 6
Secondary Logo
Sparky face, full color variant, cell 7
Secondary Logo
Sparky face, black and white variant, cell 7
Secondary Logo
Football helmet, gold variant, cell 8
Secondary Logo
Football helmet, black variant, cell 8
Secondary Logo
Sparky's pitchfork, color variant, cell 9
Secondary Logo
Sparky's pitchfork, black variant, cell 9
Secondary Logo
Hand pitchfork, gold variant, cell 10
Secondary Logo
Hand pitchfork, maroon variant, cell 10
Secondary Logo
Hand pitchfork, black variant, cell 10
Secondary Logo
Arizona State with Pitchfork, maroon and gold variant, cell 11
Secondary Logo
Arizona State with Pitchfork, gold variant, cell 11
Secondary Logo
Arizona State with Pitchfork, maroon variant, cell 11
Secondary Logo
Arizona State with Pitchfork, black variant, cell 11
Secondary Logo
ASU with Pitchfork, maroon and gold variant, cell 13
Secondary Logo
ASU with Pitchfork, gold variant, cell 13
Secondary Logo
ASU with Pitchfork, maroon variant, cell 13
Secondary Logo
ASU with Pitchfork, black variant, cell 13
Secondary Logo
Sun Devils with Pitchfork, maroon and gold variant, cell 14
Secondary Logo
Sun Devils with Pitchfork, gold variant, cell 14
Secondary Logo
Sun Devils with Pitchfork, maroon variant, cell 14
Secondary Logo
Sun Devils with Pitchfork, black variant, cell 14
Secondary Logo
Sun Devil Bold font, standard variant, cell 19
Secondary Logo
University Seal, maroon and gold variant, cell 23
Secondary Logo
University Seal, gold variant, cell 23
Secondary Logo
University Seal, black variant, cell 23
Secondary Logo
Arizona State Athletics Wordmark, maroon and gold variant, cell 12
Wordmark
Arizona State Athletics Wordmark, gold variant, cell 12
Wordmark
Arizona State Athletics Wordmark, maroon variant, cell 12
Wordmark
Arizona State Athletics Wordmark, black variant, cell 12
Wordmark
Sun Devils Athletics Wordmark, maroon and gold variant, cell 15
Wordmark
Sun Devils Athletics Wordmark, gold variant, cell 15
Wordmark
Sun Devils Athletics Wordmark, maroon variant, cell 15
Wordmark
Sun Devils Athletics Wordmark, black variant, cell 15
Wordmark
Sun Devils script, gold variant, cell 16
Wordmark
Sun Devils script, maroon variant, cell 16
Wordmark
Sun Devils script, black variant, cell 16
Wordmark
Devils script, gold variant, cell 18
Wordmark
Devils script, maroon variant, cell 18
Wordmark
Devils script, black variant, cell 18
Wordmark
Baseball and Softball marks, maroon with gold outline variant, cell 17
Sport Logo
Baseball and Softball marks, gold variant, cell 17
Sport Logo
Baseball and Softball marks, maroon with white outline variant, cell 17
Sport Logo
Baseball and Softball marks, black variant, cell 17
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

Sun Devil Bold Font Letterspacing

Sun Devil Bold font must use letterspacing of -25.

hard rule

Sparky Spirit Mark Restrictions

No modification may be made to Sparky, including changing his color, position, removing or adjusting the pitchfork, or embellishing the mascot with clothing. Sparky's eyes and mouth must always be white.

hard rule

Sparky Face Mark Color Restriction

Sparky's eyes and mouth must always be white.

hard rule

Sparky's Pitchfork and Hand Pitchfork Internal Use

Sparky's Pitchfork and Hand pitchfork spirit marks are intended for internal use and used for student clubs and non-athletics related applications.

hard rule

ASU Logo No Alterations

No alterations or overlaying graphics are allowed on the ASU logo.

hard rule

ASU Logo Vertical and Horizontal No Athletic Mark Combination

The ASU logo vertical and ASU logo horizontal cannot be used with any Athletic mark.

hard rule

University Seal Usage Restrictions

No color alterations or overlaying graphics are allowed on the University Seal. The University Seal may not be used with any Athletic or Spirit mark.

hard rule

NCAA Name, Image, and Likeness Restriction

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations without a separate agreement with the student-athlete and approval from ASU.

hard rule

Drugs and Tobacco Reference Restriction

No references to drugs or tobacco related products may be used in conjunction with University marks.

conditional rule

Sport-Specific Marks for Baseball and Softball

Sport-specific marks are intended to be limited to Baseball and Softball related merchandise. Any use of these marks in association with other sports is reviewed on a case-by-case basis and requires additional approval of Sun Devil Athletics and Enterprise Brand Strategy and Management.