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Armhest College Brand Guidelines

Location
N/A
Established
N/A
Mascot
mammoth
Code
ARMHEST_NCAA_IND
League
NCAA
Licensing Agency
Independent

Official Brand Colors

Primary Color Palette

Secondary Color Palette

Recommended Color Usage Ratio

Logos & Marks

Amherst College logo, white on purple background variant
Primary LogoLast Updated : 6/23/2026
Mammoth, primary mark, purple variant
Primary LogoLast Updated : 6/23/2026
Mammoth, primary mark, purple, centered on body variant
Primary LogoLast Updated : 6/23/2026
Mammoth, primary mark, purple, centered on width (incorrect usage) variant
Primary LogoLast Updated : 6/23/2026
Mammoth, primary mark, purple, minimum size variant
Primary LogoLast Updated : 6/23/2026
Amherst College Centered Lockup, purple variant, cell 1
Primary LogoLast Updated : 6/23/2026
Amherst College One-Line Lockup, purple variant, cell 2
Primary LogoLast Updated : 6/23/2026
Amherst College Two-Line Lockup, purple variant, cell 3
Primary LogoLast Updated : 6/23/2026
Amherst College Mammoth Lockup, purple variant
Primary LogoLast Updated : 6/23/2026
Amherst College Mammoth Head Lockup, purple variant
Primary LogoLast Updated : 6/23/2026
Amherst College Mammoth Head Lockup, purple variant
Primary LogoLast Updated : 6/23/2026
Amherst College Mammoth Lockup, Two-Line, Purple variant
Primary LogoLast Updated : 6/23/2026
Amherst College Mammoth Lockup, Two-Line, Purple, Minimum Use variant
Primary LogoLast Updated : 6/23/2026
Amherst College Mammoth Head Lockup, Small Use, Purple variant
Primary LogoLast Updated : 6/23/2026
Amherst College Centered Mammoth Lockup, purple variant
Primary LogoLast Updated : 6/23/2026
Amherst College Centered Mammoth Lockup, purple variant
Primary LogoLast Updated : 6/23/2026
Amherst College Small Use Mammoth Head Lockup, purple variant
Primary LogoLast Updated : 6/23/2026
Amherst College Department of Physics & Astronomy lockup, one-line department name variant
Primary LogoLast Updated : 6/23/2026
Amherst College Department of Law, Jurisprudence & Social Thought lockup, two-line department name variant
Primary LogoLast Updated : 6/23/2026
Department of Physics & Astronomy lockup, informal, purple variant
Primary LogoLast Updated : 6/23/2026
Department of Physics & Astronomy lockup, informal, purple, clear space diagram variant
Primary LogoLast Updated : 6/23/2026
Department of Physics & Astronomy lockup, informal, white on purple background variant
Primary LogoLast Updated : 6/23/2026
Department of Physics & Astronomy lockup, informal, purple, minimum use diagram variant
Primary LogoLast Updated : 6/23/2026
Department of Physics & Astronomy lockup, informal, purple, small use diagram variant
Primary LogoLast Updated : 6/23/2026
Amherst College, Department of Physics & Astronomy lockup variant
Primary LogoLast Updated : 6/23/2026
Amherst College, Department of Physics & Astronomy lockup variant
Primary LogoLast Updated : 6/23/2026
Amherst College, Department of Physics & Astronomy lockup variant
Primary LogoLast Updated : 6/23/2026
Amherst College, The 1821 Society lockup variant
Primary LogoLast Updated : 6/23/2026
Amherst College, Department of Law, Jurisprudence & Social Thought lockup variant
Primary LogoLast Updated : 6/23/2026
Amherst College, Department of Physics & Astronomy lockup variant
Primary LogoLast Updated : 6/23/2026
Amherst College, Department of Physics & Astronomy lockup variant
Primary LogoLast Updated : 6/23/2026
Amherst College, Department of Physics & Astronomy lockup variant
Primary LogoLast Updated : 6/23/2026
Amherst College, Department of Physics & Astronomy lockup variant
Primary LogoLast Updated : 6/23/2026
Amherst College logo, White on Mammoth Purple variant
Primary LogoLast Updated : 6/23/2026
Amherst College logo, Mammoth Purple on white variant
Primary LogoLast Updated : 6/23/2026
Amherst College logo, White on Mammoth Purple Light variant
Primary LogoLast Updated : 6/23/2026
Amherst College logo, Black on white variant
Primary LogoLast Updated : 6/23/2026
Amherst College logo, Black on Mammoth Purple Pale variant
Primary LogoLast Updated : 6/23/2026
Amherst College logo, White on black variant
Primary LogoLast Updated : 6/23/2026
Amherst College logo, Mammoth Purple Light on white variant
Primary LogoLast Updated : 6/23/2026
Amherst College Seal, purple variant, cell 1
Secondary LogoLast Updated : 6/23/2026
Amherst College Mammoth, purple variant, cell 6
Secondary LogoLast Updated : 6/23/2026
Amherst College Mammoth Head, purple variant, cell 7
Secondary LogoLast Updated : 6/23/2026
Amherst College Cropped Mammoth, purple variant, cell 8
Secondary LogoLast Updated : 6/23/2026
Amherst College Seal, primary purple variant
Secondary LogoLast Updated : 6/23/2026
Amherst College Seal, primary purple variant
Secondary LogoLast Updated : 6/23/2026
Amherst College Seal, primary purple variant
Secondary LogoLast Updated : 6/23/2026
Amherst College Seal, primary purple variant
Secondary LogoLast Updated : 6/23/2026
Mammoth, cropped secondary mark, purple variant
Secondary LogoLast Updated : 6/23/2026
Mammoth Head, purple variant
Secondary LogoLast Updated : 6/23/2026
Mammoth Head, purple variant
Secondary LogoLast Updated : 6/23/2026
Mammoth Head, purple variant
Secondary LogoLast Updated : 6/23/2026
Amherst College seal, incorrect usage - vertically scaled variant
Secondary LogoLast Updated : 6/23/2026
Amherst College seal, incorrect usage - horizontally scaled variant
Secondary LogoLast Updated : 6/23/2026
Amherst College seal, incorrect usage - additional art variant
Secondary LogoLast Updated : 6/23/2026
Amherst College seal, incorrect usage - more than one color variant
Secondary LogoLast Updated : 6/23/2026
Amherst College seal, incorrect usage - unapproved color variant
Secondary LogoLast Updated : 6/23/2026
Amherst College seal, incorrect usage - less than 100% opacity variant
Secondary LogoLast Updated : 6/23/2026
Amherst College seal, incorrect usage - rotated variant
Secondary LogoLast Updated : 6/23/2026
Amherst College seal, incorrect usage - filled parts with color variant
Secondary LogoLast Updated : 6/23/2026
Amherst College seal, incorrect usage - flipped variant
Secondary LogoLast Updated : 6/23/2026
Amherst College seal, incorrect usage - redrawn parts variant
Secondary LogoLast Updated : 6/23/2026
Amherst College seal, incorrect usage - different fonts variant
Secondary LogoLast Updated : 6/23/2026
Amherst College Monogram Lockup, purple variant, cell 4
Secondary LogoLast Updated : 6/23/2026
Amherst College One-Line Mammoth Lockup, purple variant, cell 5
Secondary LogoLast Updated : 6/23/2026
Amherst College Two-Line Mammoth Lockup, purple variant, cell 6
Secondary LogoLast Updated : 6/23/2026
Amherst College Centered Mammoth Lockup, purple variant, cell 7
Secondary LogoLast Updated : 6/23/2026
Amherst College Department of Physics & Astronomy, formal lockup with seal variant, cell 8
Secondary LogoLast Updated : 6/23/2026
Amherst College Physics & Astronomy, informal lockup variant, cell 9
Secondary LogoLast Updated : 6/23/2026
A Physics & Astronomy, informal lockup with A monogram variant, cell 10
Secondary LogoLast Updated : 6/23/2026
Mammoth Physics & Astronomy, informal lockup with mammoth icon variant, cell 11
Secondary LogoLast Updated : 6/23/2026
Mammoth Head Physics & Astronomy, informal lockup with mammoth head icon variant, cell 12
Secondary LogoLast Updated : 6/23/2026
Amherst College LitFest, wordmark lockup variant, cell 13
Secondary LogoLast Updated : 6/23/2026
Beneski Museum of Natural History, block logo variant, cell 14
Secondary LogoLast Updated : 6/23/2026
Mead Art Museum, wordmark lockup variant, cell 15
Secondary LogoLast Updated : 6/23/2026
The Amherst Fund logo, purple variant, cell 14
Secondary LogoLast Updated : 6/23/2026
The 1821 Society logo, purple variant, cell 16
Secondary LogoLast Updated : 6/23/2026
The Irradient Society logo, purple variant, cell 15
Secondary LogoLast Updated : 6/23/2026
The Parents' Fund logo, purple variant, cell 17
Secondary LogoLast Updated : 6/23/2026
Amherst College centered lockup, purple variant
Secondary LogoLast Updated : 6/23/2026
Amherst College centered lockup, purple with clear space grid variant
Secondary LogoLast Updated : 6/23/2026
Amherst College centered lockup, purple minimum use variant
Secondary LogoLast Updated : 6/23/2026
Amherst College centered lockup, purple small use variant
Secondary LogoLast Updated : 6/23/2026
Amherst College, one-line lockup with seal variant
Secondary LogoLast Updated : 6/23/2026
Amherst College Seal Lockup, small use in print variant
Secondary LogoLast Updated : 6/23/2026
Amherst College Monogram Lockup, purple variant
Secondary LogoLast Updated : 6/23/2026
Amherst College Monogram Lockup, purple variant
Secondary LogoLast Updated : 6/23/2026
Amherst College Monogram Lockup, purple variant
Secondary LogoLast Updated : 6/23/2026
Amherst College Department of Physics & Astronomy, formal departmental lockup variant
Secondary LogoLast Updated : 6/23/2026
Amherst College Department of Physics and Astronomy, clear space for print use variant
Secondary LogoLast Updated : 6/23/2026
Amherst College Department of Physics & Astronomy, clear space background variant
Secondary LogoLast Updated : 6/23/2026
Amherst College Department of Physics & Astronomy, minimum use variant
Secondary LogoLast Updated : 6/23/2026
Amherst College Department of Physics & Astronomy, small use in print variant
Secondary LogoLast Updated : 6/23/2026
Amherst College, Informal Departmental Lockup Format variant
Secondary LogoLast Updated : 6/23/2026
Amherst College Department of Physics & Astronomy, incorrect typeface variant
Secondary LogoLast Updated : 6/23/2026
Amherst College Department of Physics & Astronomy, stretched variant
Secondary LogoLast Updated : 6/23/2026
Amherst College Department of Physics & Astronomy, unapproved colors variant
Secondary LogoLast Updated : 6/23/2026
Amherst College Department of Physics & Astronomy, changed size relationships variant
Secondary LogoLast Updated : 6/23/2026
Amherst College Department of Physics & Astronomy, cropped variant
Secondary LogoLast Updated : 6/23/2026
Department of Physics & Astronomy, informal lockup with seal variant
Secondary LogoLast Updated : 6/23/2026
Sunburst, purple variant, cell 1
Secondary LogoLast Updated : 6/23/2026
Sunrise, purple variant, cell 2
Secondary LogoLast Updated : 6/23/2026
Amherst College Two-Line Wordmark, purple variant, cell 2
WordmarkLast Updated : 6/23/2026
Amherst College One-Line Wordmark, purple variant, cell 3
WordmarkLast Updated : 6/23/2026
Amherst College, two-line wordmark, purple variant
WordmarkLast Updated : 6/23/2026
Amherst College, two-line wordmark, purple, clear space diagram variant
WordmarkLast Updated : 6/23/2026
Amherst College, two-line wordmark, purple, minimum size diagram variant
WordmarkLast Updated : 6/23/2026
Amherst College, purple variant
WordmarkLast Updated : 6/23/2026
Amherst College, purple variant
WordmarkLast Updated : 6/23/2026
Amherst College, purple variant
WordmarkLast Updated : 6/23/2026
Amherst College, one-line wordmark variant
WordmarkLast Updated : 6/23/2026
Amherst College, one-line wordmark variant
WordmarkLast Updated : 6/23/2026
Amherst College, one-line wordmark variant
WordmarkLast Updated : 6/23/2026
Amherst College, two-line wordmark variant
WordmarkLast Updated : 6/23/2026
Amherst College, two-line wordmark variant
WordmarkLast Updated : 6/23/2026
Amherst College Physics & Astronomy, primary lockup variant
WordmarkLast Updated : 6/23/2026
Amherst College Physics & Astronomy, clear space example variant
WordmarkLast Updated : 6/23/2026
Amherst College Physics & Astronomy, reverse on purple background variant
WordmarkLast Updated : 6/23/2026
Amherst College Physics & Astronomy, minimum size example variant
WordmarkLast Updated : 6/23/2026
Amherst College Physics & Astronomy, one-line departmental lockup variant
WordmarkLast Updated : 6/23/2026
Amherst College Law, Jurisprudence & Social Thought, two-line departmental lockup variant
WordmarkLast Updated : 6/23/2026
Tiempos Regular, wordmark variant, cell 1
WordmarkLast Updated : 6/23/2026
Tiempos Italic, wordmark variant, cell 2
WordmarkLast Updated : 6/23/2026
Tiempos Medium, wordmark variant, cell 3
WordmarkLast Updated : 6/23/2026
Tiempos Medium Italic, wordmark variant, cell 4
WordmarkLast Updated : 6/23/2026
Tiempos Semibold, wordmark variant, cell 5
WordmarkLast Updated : 6/23/2026
Tiempos Semibold Italic, wordmark variant, cell 6
WordmarkLast Updated : 6/23/2026
Tiempos Bold, wordmark variant, cell 7
WordmarkLast Updated : 6/23/2026
Tiempos Bold Italic, wordmark variant, cell 8
WordmarkLast Updated : 6/23/2026
Tiempos Headline Light, wordmark variant, cell 9
WordmarkLast Updated : 6/23/2026
Amherst College Monogram, purple variant, cell 4
LettermarkLast Updated : 6/23/2026
Amherst College Outlined Monogram, purple variant, cell 5
LettermarkLast Updated : 6/23/2026
A monogram, outlined, purple variant
LettermarkLast Updated : 6/23/2026
A monogram, solid, purple variant
LettermarkLast Updated : 6/23/2026
A monogram, outlined, purple variant
LettermarkLast Updated : 6/23/2026
A monogram, solid, purple variant
LettermarkLast Updated : 6/23/2026
Outlined Monogram, purple variant, cell 3
LettermarkLast Updated : 6/23/2026
Monogram, purple variant, cell 4
LettermarkLast Updated : 6/23/2026
Aa, Tiempos variant
LettermarkLast Updated : 6/23/2026
Aa, Setimo variant
LettermarkLast Updated : 6/23/2026
Full Page Guideline Sheet, Standard variant
Production ArtworkLast Updated : 6/23/2026
Full Page Guideline Sheet, Standard variant
Production ArtworkLast Updated : 6/23/2026
Full Page Guideline Sheet, Standard variant
Production ArtworkLast Updated : 6/23/2026
Full Page Guideline Sheet, Standard variant
Production ArtworkLast Updated : 6/23/2026
Full Page Guideline Sheet, Standard variant
Production ArtworkLast Updated : 6/23/2026
Full Page Guideline Sheet, Standard variant
Production ArtworkLast Updated : 6/23/2026
Full Page Guideline Sheet, Standard variant
Production ArtworkLast Updated : 6/23/2026
Full Page Guideline Sheet, Standard variant
Production ArtworkLast Updated : 6/23/2026
Full Page Guideline Sheet, Standard variant
Production ArtworkLast Updated : 6/23/2026
Full Page Guideline Sheet, Standard variant
Production ArtworkLast Updated : 6/23/2026
Full Page Guideline Sheet, Standard variant
Production ArtworkLast Updated : 6/23/2026

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Approved One-Color Logo Combinations

Approved one-color logo combinations are: White on Mammoth Purple, Mammoth Purple on white, White on Mammoth Purple Light, Black on white, Black on Mammoth Purple Pale, White on black, Mammoth Purple Light on white.

hard rule

Prohibited Logo Color Combinations

Do not use Mammoth Purple on black or Mammoth Purple Pale on white for logos.