Back to Directory
Brand Guidelines

United States Military Academy (ARM)

Location
West Point, NY
Established
1802
Mascot
Black Knights
Code
ARM_NCAA
League
NCAA
Licensing Agency
CLC
United States Military Academy (ARM)

Official Color Palette

Official Color Palette

West Point Crest Colors

Guideline Assets

shield logo, full color variant, cell 1
Primary Logo
shield logo, full color on gold variant, cell 2
Primary Logo
shield logo, full color on black variant, cell 3
Primary Logo
shield logo, black and white variant, cell 4
Primary Logo
primary logo lockup, horizontal, black/gold on white variant, cell 25
Primary Logo
primary logo lockup, horizontal, black/white on gold variant, cell 26
Primary Logo
primary logo lockup, horizontal, gold/white on black variant, cell 27
Primary Logo
primary logo lockup, horizontal, black/white on white variant, cell 28
Primary Logo
primary logo lockup, horizontal, gold on black variant, cell 29
Primary Logo
primary logo lockup, vertical, gold/black on white variant, cell 30
Primary Logo
primary logo lockup, vertical, black/white on gold variant, cell 31
Primary Logo
primary logo lockup, vertical, gold/white on black variant, cell 32
Primary Logo
primary logo lockup, vertical, black/gold on white variant, cell 33
Primary Logo
primary logo lockup, vertical, gold on black variant, cell 34
Primary Logo
shield wordmark lockup, full color variant, cell 5
Secondary Logo
shield wordmark lockup, full color on gold variant, cell 6
Secondary Logo
shield wordmark lockup, full color on black variant, cell 7
Secondary Logo
helmet mark, left view variant, cell 11
Secondary Logo
helmet mark, right view variant, cell 12
Secondary Logo
West Point Crest, full color variant, cell 56
Secondary Logo
West Point Crest, black and white variant, cell 57
Secondary Logo
Athena Helmet, gold and black variant, cell 58
Secondary Logo
Kicking Mule A Logo, full color variant, cell 60
Secondary Logo
Kicking Mule A Logo, black and white variant, cell 61
Secondary Logo
Knight A Logo, color on white variant, cell 64
Secondary Logo
Knight A Logo, color on black variant, cell 65
Secondary Logo
Knight A Logo, black and white on white variant, cell 66
Secondary Logo
Knight A Logo, black and white on black variant, cell 67
Secondary Logo
horizontal wordmark, full color variant, cell 13
Wordmark
horizontal wordmark, full color on gold variant, cell 14
Wordmark
horizontal wordmark, full color on black variant, cell 15
Wordmark
horizontal wordmark, black variant, cell 16
Wordmark
stacked wordmark, full color variant, cell 17
Wordmark
stacked wordmark, full color on gold variant, cell 18
Wordmark
stacked wordmark, full color on black variant, cell 19
Wordmark
stacked wordmark, black variant, cell 20
Wordmark
army wordmark, full color variant, cell 21
Wordmark
army wordmark, full color on gold variant, cell 22
Wordmark
army wordmark, full color on black variant, cell 23
Wordmark
army wordmark, black variant, cell 24
Wordmark
wordmark lockup, stacked, black on white variant, cell 35
Wordmark
wordmark lockup, stacked, gold on black variant, cell 36
Wordmark
wordmark lockup, stacked, black on white variant, cell 37
Wordmark
wordmark lockup, stacked, gold on black variant, cell 38
Wordmark
wordmark lockup, single line, gold on black variant, cell 39
Wordmark
wordmark lockup, single line, black on white variant, cell 40
Wordmark
wordmark lockup, single line, gold on black variant, cell 41
Wordmark
West Point wordmark, black/gold variant, cell 42
Wordmark
West Point wordmark, white/gold on gold variant, cell 43
Wordmark
West Point wordmark, white/gold on black variant, cell 44
Wordmark
West Point wordmark, black/gold variant, cell 45
Wordmark
Black Knights wordmark, black/gold variant, cell 46
Wordmark
Black Knights wordmark, white/gold on gold variant, cell 47
Wordmark
Black Knights wordmark, white/gold on black variant, cell 48
Wordmark
Black Knights wordmark, black/gold variant, cell 49
Wordmark
Duty Honor Country wordmark, black/gold with dots variant, cell 50
Wordmark
Duty Honor Country wordmark, black/gold with stars variant, cell 51
Wordmark
Go Army wordmark, black/gold variant, cell 52
Wordmark
Beat Navy wordmark, black/gold variant, cell 53
Wordmark
West Point wordmark, black variant, cell 59
Wordmark
USMA Prep School wordmark, color variant, cell 62
Wordmark
block A lettermark, full color variant, cell 8
Lettermark
block A lettermark, full color on gold variant, cell 9
Lettermark
block A lettermark, full color on black variant, cell 10
Lettermark
alphabet lettermark, black/gold variant, cell 54
Lettermark
numbers lettermark, black/gold variant, cell 55
Lettermark
A lettermark, color variant, cell 63
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

Prep School Marks Usage

“Prep School” must be clearly stated on any item using these marks.

conditional rule

Kicking Mule “A” Logo Usage

Usage of this mark requires prior approval with express written permission from the USMA licensing director.

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

hard rule

Mascot Caricatures

Mascot caricatures permitted.

hard rule

No Use of Current Players’ Name, Image, or Likeness

No use of current players’ name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.