Arizona State University Brand Guidelines

Sun Devil Bold font must use letterspacing of -25.

No modification may be made to Sparky, including changing his color, position, removing or adjusting the pitchfork, or embellishing the mascot with clothing. Sparky's eyes and mouth must always be white.

Sparky's eyes and mouth must always be white.

Sparky's Pitchfork and Hand pitchfork spirit marks are intended for internal use and used for student clubs and non-athletics related applications.

No alterations or overlaying graphics are allowed on the ASU logo.

The ASU logo vertical and ASU logo horizontal cannot be used with any Athletic mark.

No color alterations or overlaying graphics are allowed on the University Seal. The University Seal may not be used with any Athletic or Spirit mark.

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations without a separate agreement with the student-athlete and approval from ASU.

No references to drugs or tobacco related products may be used in conjunction with University marks.

Sport-specific marks are intended to be limited to Baseball and Softball related merchandise. Any use of these marks in association with other sports is reviewed on a case-by-case basis and requires additional approval of Sun Devil Athletics and Enterprise Brand Strategy and Management.