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Aquinas College Brand Guidelines

Location
Grand Rapids, MI
Established
1886
Mascot
Nelson the St. Bernard
Code
AQU_NCAA
League
NCAA
Licensing Agency
CLC
Aquinas College

Official Brand Colors

Official Color Palette

Logos & Marks

mascot head with Aquinas wordmark, maroon/white/gray variant, cell 17
Primary Logo
mascot head with Aquinas wordmark, maroon/white/gray on gray variant, cell 18
Primary Logo
Aquinas College seal, black variant, cell 12
Secondary Logo
Aquinas College seal, maroon variant, cell 13
Secondary Logo
Aquinas College seal, white on black variant, cell 14
Secondary Logo
mascot head, maroon/white/gray variant, cell 19
Secondary Logo
mascot head, maroon/white/gray on gray variant, cell 20
Secondary Logo
Aquinas College wordmark, horizontal, maroon and sage green variant, cell 1
Wordmark
Aquinas College wordmark, horizontal, maroon variant, cell 2
Wordmark
Aquinas College wordmark, horizontal, black variant, cell 3
Wordmark
Aquinas College wordmark, horizontal, white on black variant, cell 4
Wordmark
Aquinas College wordmark, stacked, maroon and sage green variant, cell 5
Wordmark
Aquinas College wordmark, stacked, maroon variant, cell 6
Wordmark
Aquinas College wordmark, stacked, black variant, cell 7
Wordmark
Aquinas College wordmark, stacked, white on black variant, cell 8
Wordmark
Aquinas wordmark, athletic, maroon/white/gray variant, cell 21
Wordmark
Aquinas wordmark, athletic, maroon/white/gray on gray variant, cell 22
Wordmark
AQ lettermark, maroon variant, cell 9
Lettermark
AQ lettermark, black variant, cell 10
Lettermark
AQ lettermark, white on black variant, cell 11
Lettermark
AQ lettermark, athletic, maroon/white/gray variant, cell 15
Lettermark
AQ lettermark, athletic, maroon/white/gray on gray variant, cell 16
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

No Use of Current Players’ NIL

No use of current players’ name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Athletic Mark Color Usage

All three colors must be utilized in the mark unless the background color on the product either exactly or closely matches one of the colors of the mark. In this case, the color being utilized on the background may be omitted from the mark. Marks shown on light gray are only for use on light gray backgrounds. In all other situations, use the marks shown on white.