Back to Directory

Alma College Brand Guidelines

Location
Alma, Michigan
Established
1886
Mascot
Scots
Code
ALM_NCAA
League
NCAA
Licensing Agency
CLC
Alma College

Official Brand Colors

Primary Color Palette

Mascot Color Palette

Alma Tartan Embroidery Threads

Logos & Marks

A lettermark, maroon variant, cell 21
Primary LogoLast Updated : 6/5/2026
Pinecone logo, horizontal, black variant, cell 26
Secondary LogoLast Updated : 7/27/2026
Pinecone logo, horizontal, maroon variant, cell 27
Secondary LogoLast Updated : 7/27/2026
Pinecone logo, horizontal, black and white variant, cell 28
Secondary LogoLast Updated : 7/27/2026
Pinecone logo, horizontal, white on maroon variant, cell 29
Secondary LogoLast Updated : 7/27/2026
Pinecone logo, stacked, black variant, cell 30
Secondary LogoLast Updated : 5/22/2026
Pinecone logo, stacked, maroon variant, cell 31
Secondary LogoLast Updated : 5/22/2026
Pinecone logo, stacked, black and white variant, cell 32
Secondary LogoLast Updated : 5/22/2026
Pinecone logo, stacked, white on maroon variant, cell 33
Secondary LogoLast Updated : 7/27/2026
Pinecone logo, small horizontal, black variant, cell 34
Secondary LogoLast Updated : 7/27/2026
Pinecone logo, small horizontal, maroon variant, cell 35
Secondary LogoLast Updated : 7/27/2026
Pinecone logo, small horizontal, black and white variant, cell 36
Secondary LogoLast Updated : 7/27/2026
Pinecone logo, small horizontal, white on maroon variant, cell 37
Secondary LogoLast Updated : 7/27/2026
Mascot head, full color variant, cell 38
Secondary LogoLast Updated : 7/27/2026
Mascot head, maroon and white variant, cell 39
Secondary LogoLast Updated : 7/27/2026
Mascot head, maroon and cream variant, cell 40
Secondary LogoLast Updated : 7/27/2026
Mascot head, maroon outline variant, cell 41
Secondary LogoLast Updated : 7/27/2026
Mascot head, black and white variant, cell 42
Secondary LogoLast Updated : 7/27/2026
Mascot head, white on maroon variant, cell 43
Secondary LogoLast Updated : 7/27/2026
Full mascot, full color variant, cell 44
Secondary LogoLast Updated : 7/27/2026
Full mascot, maroon and white variant, cell 45
Secondary LogoLast Updated : 5/22/2026
Full mascot, maroon and cream variant, cell 46
Secondary LogoLast Updated : 7/27/2026
Full mascot, maroon outline variant, cell 47
Secondary LogoLast Updated : 5/22/2026
Full mascot, black and white variant, cell 48
Secondary LogoLast Updated : 7/27/2026
Full mascot, white on maroon variant, cell 49
Secondary LogoLast Updated : 7/27/2026
Alma Tartan, pattern swatch variant, cell 50
Secondary LogoLast Updated : 7/27/2026
University Seal, white on maroon variant, cell 53
Secondary LogoLast Updated : 7/27/2026
ALMA COLLEGE wordmark, maroon variant, cell 1
WordmarkLast Updated : 5/22/2026
ALMA COLLEGE wordmark, maroon and cream variant, cell 2
WordmarkLast Updated : 7/27/2026
ALMA COLLEGE wordmark, black variant, cell 3
WordmarkLast Updated : 7/27/2026
ALMA COLLEGE wordmark, white on maroon variant, cell 4
WordmarkLast Updated : 7/27/2026
ALMA wordmark, maroon variant, cell 5
WordmarkLast Updated : 7/27/2026
ALMA wordmark, maroon and cream variant, cell 6
WordmarkLast Updated : 7/27/2026
ALMA wordmark, black variant, cell 7
WordmarkLast Updated : 7/27/2026
ALMA wordmark, white on maroon variant, cell 8
WordmarkLast Updated : 7/27/2026
SCOTS wordmark, maroon variant, cell 9
WordmarkLast Updated : 7/27/2026
SCOTS wordmark, maroon and cream variant, cell 10
WordmarkLast Updated : 7/27/2026
SCOTS wordmark, black variant, cell 11
WordmarkLast Updated : 7/27/2026
SCOTS wordmark, white on maroon variant, cell 12
WordmarkLast Updated : 7/27/2026
GO SCOTS wordmark, maroon variant, cell 13
WordmarkLast Updated : 5/22/2026
GO SCOTS wordmark, maroon and cream variant, cell 14
WordmarkLast Updated : 5/22/2026
GO SCOTS wordmark, black variant, cell 15
WordmarkLast Updated : 5/22/2026
GO SCOTS wordmark, white on maroon variant, cell 16
WordmarkLast Updated : 5/22/2026
Scots script wordmark, maroon variant, cell 17
WordmarkLast Updated : 5/22/2026
Scots script wordmark, maroon and cream variant, cell 18
WordmarkLast Updated : 5/22/2026
Scots script wordmark, black variant, cell 19
WordmarkLast Updated : 5/22/2026
Scots script wordmark, white on maroon variant, cell 20
WordmarkLast Updated : 5/22/2026
A lettermark, maroon and cream variant, cell 22
LettermarkLast Updated : 5/22/2026
A lettermark, black variant, cell 23
LettermarkLast Updated : 5/22/2026
A lettermark, white on maroon variant, cell 24
LettermarkLast Updated : 5/22/2026
A lettermark, plaid variant, cell 25
LettermarkLast Updated : 5/22/2026
University Seal, maroon variant, cell 51
Institutional MarksLast Updated : 7/14/2026
University Seal, black variant, cell 52
Institutional MarksLast Updated : 7/14/2026

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Official Brand Fonts

Official brand fonts are Articulat and Artifex. Varsity is also permitted.

hard rule

University Seal Restrictions

University seal not permitted on products for resale. No alterations or overlaying graphics to seal permitted.

hard rule

Prohibited References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.