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Brand Guidelines

Alma College (ALM)

Location
Alma, Michigan
Established
1886
Mascot
Scots
Code
ALM_NCAA
League
NCAA
Licensing Agency
CLC
Alma College (ALM)

Official Color Palette

Primary Color Palette

Mascot Color Palette

Alma Tartan Embroidery Threads

Guideline Assets

A lettermark, maroon variant, cell 21
Primary Logo
Pinecone logo, horizontal, black variant, cell 26
Secondary Logo
Pinecone logo, horizontal, maroon variant, cell 27
Secondary Logo
Pinecone logo, horizontal, black and white variant, cell 28
Secondary Logo
Pinecone logo, horizontal, white on maroon variant, cell 29
Secondary Logo
Pinecone logo, stacked, black variant, cell 30
Secondary Logo
Pinecone logo, stacked, maroon variant, cell 31
Secondary Logo
Pinecone logo, stacked, black and white variant, cell 32
Secondary Logo
Pinecone logo, stacked, white on maroon variant, cell 33
Secondary Logo
Pinecone logo, small horizontal, black variant, cell 34
Secondary Logo
Pinecone logo, small horizontal, maroon variant, cell 35
Secondary Logo
Pinecone logo, small horizontal, black and white variant, cell 36
Secondary Logo
Pinecone logo, small horizontal, white on maroon variant, cell 37
Secondary Logo
Mascot head, full color variant, cell 38
Secondary Logo
Mascot head, maroon and white variant, cell 39
Secondary Logo
Mascot head, maroon and cream variant, cell 40
Secondary Logo
Mascot head, maroon outline variant, cell 41
Secondary Logo
Mascot head, black and white variant, cell 42
Secondary Logo
Mascot head, white on maroon variant, cell 43
Secondary Logo
Full mascot, full color variant, cell 44
Secondary Logo
Full mascot, maroon and white variant, cell 45
Secondary Logo
Full mascot, maroon and cream variant, cell 46
Secondary Logo
Full mascot, maroon outline variant, cell 47
Secondary Logo
Full mascot, black and white variant, cell 48
Secondary Logo
Full mascot, white on maroon variant, cell 49
Secondary Logo
Alma Tartan, pattern swatch variant, cell 50
Secondary Logo
University Seal, maroon variant, cell 51
Secondary Logo
University Seal, black variant, cell 52
Secondary Logo
University Seal, white on maroon variant, cell 53
Secondary Logo
ALMA COLLEGE wordmark, maroon variant, cell 1
Wordmark
ALMA COLLEGE wordmark, maroon and cream variant, cell 2
Wordmark
ALMA COLLEGE wordmark, black variant, cell 3
Wordmark
ALMA COLLEGE wordmark, white on maroon variant, cell 4
Wordmark
ALMA wordmark, maroon variant, cell 5
Wordmark
ALMA wordmark, maroon and cream variant, cell 6
Wordmark
ALMA wordmark, black variant, cell 7
Wordmark
ALMA wordmark, white on maroon variant, cell 8
Wordmark
SCOTS wordmark, maroon variant, cell 9
Wordmark
SCOTS wordmark, maroon and cream variant, cell 10
Wordmark
SCOTS wordmark, black variant, cell 11
Wordmark
SCOTS wordmark, white on maroon variant, cell 12
Wordmark
GO SCOTS wordmark, maroon variant, cell 13
Wordmark
GO SCOTS wordmark, maroon and cream variant, cell 14
Wordmark
GO SCOTS wordmark, black variant, cell 15
Wordmark
GO SCOTS wordmark, white on maroon variant, cell 16
Wordmark
Scots script wordmark, maroon variant, cell 17
Wordmark
Scots script wordmark, maroon and cream variant, cell 18
Wordmark
Scots script wordmark, black variant, cell 19
Wordmark
Scots script wordmark, white on maroon variant, cell 20
Wordmark
A lettermark, maroon and cream variant, cell 22
Lettermark
A lettermark, black variant, cell 23
Lettermark
A lettermark, white on maroon variant, cell 24
Lettermark
A lettermark, plaid variant, cell 25
Lettermark

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Official Brand Fonts

Official brand fonts are Articulat and Artifex. Varsity is also permitted.

hard rule

University Seal Restrictions

University seal not permitted on products for resale. No alterations or overlaying graphics to seal permitted.

hard rule

Prohibited References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

Alma College (ALM) Brand Guidelines & Licensing