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Brand Guidelines

Alabama in Huntsville, University of (ALH)

Location
Huntsville, AL
Established
1969
Mascot
Charger Blue
Code
ALH_NCAA
League
NCAA
Licensing Agency
CLC
Alabama in Huntsville, University of (ALH)

Official Color Palette

Approved University Colors

Guideline Assets

Primary Athletics Mark, full color horizontal variant, cell 9
Primary Logo
Primary Athletics Mark, black and white horizontal variant, cell 10
Primary Logo
Primary Athletics Mark, white on blue horizontal variant, cell 11
Primary Logo
Primary Athletics Mark, black outline horizontal variant, cell 12
Primary Logo
Primary Athletics Mark, blue outline horizontal variant, cell 13
Primary Logo
Primary Athletics Mark, full color stacked variant, cell 14
Primary Logo
Primary Athletics Mark, black and white stacked variant, cell 15
Primary Logo
Primary Athletics Mark, white on blue stacked variant, cell 16
Primary Logo
Primary Athletics Mark, black outline stacked variant, cell 17
Primary Logo
Primary Athletics Mark, blue outline stacked variant, cell 18
Primary Logo
Institutional Mark, blue and black variant, cell 1
Secondary Logo
Institutional Mark, blue variant, cell 2
Secondary Logo
Institutional Mark, black variant, cell 3
Secondary Logo
Institutional Mark, white on blue variant, cell 4
Secondary Logo
Institutional Mark, white on black variant, cell 5
Secondary Logo
University Seal, blue variant, cell 6
Secondary Logo
University Seal, black variant, cell 7
Secondary Logo
University Seal, white on blue variant, cell 8
Secondary Logo
UAH CHARGERS, blue/white with black outline variant, cell 19
Secondary Logo
UAH CHARGERS, blue/white with white and black outline variant, cell 20
Secondary Logo
UAH CHARGERS, white on blue variant, cell 21
Secondary Logo
UAH CHARGERS, black/white variant, cell 22
Secondary Logo
UAH CHARGERS, blue/white variant, cell 23
Secondary Logo
UAH CHARGERS ATHLETICS horse head, blue/white with black outline variant, cell 24
Secondary Logo
UAH CHARGERS ATHLETICS horse head, blue/white with white and black outline variant, cell 25
Secondary Logo
UAH CHARGERS ATHLETICS horse head, white on blue variant, cell 26
Secondary Logo
UAH CHARGERS ATHLETICS horse head, black/white variant, cell 27
Secondary Logo
UAH CHARGERS ATHLETICS horse head, blue/white variant, cell 28
Secondary Logo
UAH CHARGERS ATHLETICS UAH, blue/white with black outline variant, cell 29
Secondary Logo
UAH CHARGERS ATHLETICS UAH, blue/white with white and black outline variant, cell 30
Secondary Logo
UAH CHARGERS ATHLETICS UAH, white on blue variant, cell 31
Secondary Logo
UAH CHARGERS ATHLETICS UAH, black/white variant, cell 32
Secondary Logo
UAH CHARGERS ATHLETICS UAH, blue/white variant, cell 33
Secondary Logo
UAH wordmark with horse head mascot, full color variant, cell 52
Secondary Logo
horse head mascot, full color variant, cell 54
Secondary Logo
horseshoe mark, full color variant, cell 55
Secondary Logo
Alabama state mark, full color variant, cell 56
Secondary Logo
UAH wordmark with horse head mascot, outline variant, cell 57
Secondary Logo
horse head mascot, outline variant, cell 59
Secondary Logo
horseshoe mark, outline variant, cell 60
Secondary Logo
Alabama state mark, outline variant, cell 61
Secondary Logo
UAH wordmark with horse head mascot, reverse variant, cell 62
Secondary Logo
horse head mascot, reverse variant, cell 64
Secondary Logo
horseshoe mark, reverse variant, cell 65
Secondary Logo
Alabama state mark, reverse variant, cell 66
Secondary Logo
UAH wordmark with horse head mascot, black and white variant, cell 67
Secondary Logo
horse head mascot, black and white variant, cell 69
Secondary Logo
horseshoe mark, black and white variant, cell 70
Secondary Logo
Alabama state mark, black and white variant, cell 71
Secondary Logo
Chargers script, blue variant, cell 34
Wordmark
Chargers script, white on blue variant, cell 35
Wordmark
Chargers script, black variant, cell 36
Wordmark
Huntsville script, blue variant, cell 37
Wordmark
Huntsville script, white on blue variant, cell 38
Wordmark
Huntsville script, black variant, cell 39
Wordmark
CHARGERS block, blue outline variant, cell 40
Wordmark
CHARGERS block, white outline on blue variant, cell 41
Wordmark
CHARGERS block, black outline variant, cell 42
Wordmark
CHARGERS block, blue solid variant, cell 43
Wordmark
CHARGERS block, white solid on blue variant, cell 44
Wordmark
CHARGERS block, black solid variant, cell 45
Wordmark
HUNTSVILLE block, blue outline variant, cell 46
Wordmark
HUNTSVILLE block, white outline on blue variant, cell 47
Wordmark
HUNTSVILLE block, black outline variant, cell 48
Wordmark
HUNTSVILLE block, blue solid variant, cell 49
Wordmark
HUNTSVILLE block, white solid on blue variant, cell 50
Wordmark
HUNTSVILLE block, black solid variant, cell 51
Wordmark
UAH wordmark, full color variant, cell 53
Wordmark
UAH wordmark, outline variant, cell 58
Wordmark
UAH wordmark, reverse variant, cell 63
Wordmark
UAH wordmark, black and white variant, cell 68
Wordmark

Approved Verbiage

Rules & Guidelines

conditional rule

University Seal Usage Restrictions

The university will limit the use of the seal on items for retail and instead recommends using the institutional or athletics mark on retail items. Some formal items, such as lapel pins, crystal/glassware, and diploma frames, will be allowed where the seal is appropriate. Products using the seal will be reviewed on a case-by-case basis.

conditional rule

Secondary Athletics Marks for Individual Programs

Secondary marks may also be obtained for individual athletic programs. Please contact [email protected].

hard rule

Spirit Mark Usage Requirements

The stallion, state mark and horseshoe must always be accompanied by the primary or a secondary athletics mark. Horseshoe mark must always be upright or at a 15° angle. Never facing down or sideways. The state mark and horseshoe cannot be a letter substitute for any letter in the university name.

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Graphic Weight of 'Alabama' and 'Huntsville'

When presented graphically, 'Alabama' must never carry more graphic weight than 'Huntsville' and the word 'in' must always appear between the two. In some cases, 'Huntsville' may be approved in a heavier weight.

hard rule

References to 'Alabama Huntsville' Not Approved

References to 'Alabama Huntsville' will no longer be approved. The preferred way to reference the university is 'UAH' or 'The University of Alabama in Huntsville'.

Alabama In Huntsville, University Of (ALH) Brand Guidelines & Licensing