Brand Guidelines

Alabama at Birmingham, University of (ALB)

Location
Birmingham, AL
Established
1969
Mascot
Blaze the Dragon
Code
ALB_NCAA
League
NCAA
Licensing Agency
CLC
Alabama at Birmingham, University of (ALB)

Official Color Palette

Primary University Color Palette

Embroidery Thread Color Equivalents

Guideline Assets

UAB core logo standard, green/black variant, cell 5
Primary Logo
UAB core logo standard, green variant, cell 6
Primary Logo
UAB core logo standard, black variant, cell 7
Primary Logo
UAB core logo standard, white on green variant, cell 8
Primary Logo
UAB core logo standard, white on black variant, cell 9
Primary Logo
UAB core logo horizontal, green/black variant, cell 10
Primary Logo
UAB core logo horizontal, black variant, cell 11
Primary Logo
UAB core logo horizontal, green variant, cell 12
Primary Logo
UAB core logo horizontal, white on green variant, cell 13
Primary Logo
UAB core logo horizontal, white on black variant, cell 14
Primary Logo
UAB core logo centered, green/black variant, cell 27
Primary Logo
UAB core logo centered, green variant, cell 28
Primary Logo
UAB core logo centered, black variant, cell 29
Primary Logo
UAB core logo centered, white on green variant, cell 30
Primary Logo
UAB core logo centered, white on black variant, cell 31
Primary Logo
UAB Medicine logo, green and black variant, cell 35
Primary Logo
UAB Medicine logo, green variant, cell 36
Primary Logo
UAB Medicine logo, black variant, cell 37
Primary Logo
UAB Medicine logo, white on black variant, cell 38
Primary Logo
UAB lettermark, green with gold outline variant, cell 47
Primary Logo
UAB lettermark, white with green outline variant, cell 48
Primary Logo
UAB lettermark, gold with green outline variant, cell 49
Primary Logo
UAB lettermark, gold with white outline variant, cell 50
Primary Logo
UAB lettermark, black with white outline variant, cell 51
Primary Logo
UAB lettermark, white with black outline on black variant, cell 52
Primary Logo
UAB university badge, green variant, cell 32
Secondary Logo
UAB university badge, black variant, cell 33
Secondary Logo
UAB university badge, white on green variant, cell 34
Secondary Logo
UAB Medicine secondary logo, green and black variant, cell 39
Secondary Logo
UAB Medicine secondary logo, green variant, cell 40
Secondary Logo
UAB Medicine secondary logo, black variant, cell 41
Secondary Logo
UAB Medicine secondary logo, white on black variant, cell 42
Secondary Logo
UAB St. Vincent's logo, green and black variant, cell 43
Secondary Logo
UAB St. Vincent's logo, green variant, cell 44
Secondary Logo
UAB St. Vincent's logo, black variant, cell 45
Secondary Logo
UAB St. Vincent's logo, white on black variant, cell 46
Secondary Logo
dragon head mascot, full color on green variant, cell 53
Secondary Logo
dragon head mascot, full color on white variant, cell 54
Secondary Logo
dragon head mascot, white and green on black variant, cell 55
Secondary Logo
dragon head mascot, green and white on white variant, cell 56
Secondary Logo
dragon head mascot, white on green variant, cell 57
Secondary Logo
dragon head mascot, black variant, cell 58
Secondary Logo
dragon head mascot, green variant, cell 59
Secondary Logo
dragon head mascot, white with black outline variant, cell 60
Secondary Logo
dragon head mascot, white on black variant, cell 61
Secondary Logo
Dragon head, full color on green variant, cell 78
Secondary Logo
Dragon head, full color on white variant, cell 79
Secondary Logo
Dragon head, white outline on black variant, cell 80
Secondary Logo
Dragon head, white outline on green variant, cell 81
Secondary Logo
Dragon head, green outline on white variant, cell 82
Secondary Logo
Dragon head, black outline on white variant, cell 83
Secondary Logo
Dragon head, white outline on black variant, cell 84
Secondary Logo
Dragon head with UAB, full color on green variant, cell 85
Secondary Logo
Dragon head with UAB, full color on white variant, cell 86
Secondary Logo
Dragon head with UAB, white outline on black variant, cell 87
Secondary Logo
Dragon head with UAB, green outline on white variant, cell 88
Secondary Logo
Dragon head with UAB, white outline on green variant, cell 89
Secondary Logo
Dragon head with UAB, black outline on white variant, cell 90
Secondary Logo
Dragon head with UAB, green outline on white variant, cell 91
Secondary Logo
Dragon head with UAB, black outline on white variant, cell 92
Secondary Logo
Dragon head with UAB, white outline on black variant, cell 93
Secondary Logo
Dragon head with Blazers stacked, full color on green variant, cell 94
Secondary Logo
Dragon head with Blazers stacked, full color on white variant, cell 95
Secondary Logo
Dragon head with Blazers horizontal, full color on green variant, cell 96
Secondary Logo
Dragon head with Blazers horizontal, full color on white variant, cell 97
Secondary Logo
Dragon head with Blazers stacked, white outline on green variant, cell 98
Secondary Logo
Dragon head with Blazers stacked, green outline on white variant, cell 99
Secondary Logo
Dragon head with Blazers horizontal, white outline on black variant, cell 100
Secondary Logo
Dragon head with Blazers horizontal, green/gold outline on white variant, cell 101
Secondary Logo
Dragon head with Blazers horizontal, green outline on white variant, cell 102
Secondary Logo
dragon head with BLAZERS wordmark, white and green on green background variant, cell 103
Secondary Logo
dragon head with BLAZERS wordmark, black and green on white background variant, cell 104
Secondary Logo
dragon head with BLAZERS wordmark, horizontal, white and green on green background variant, cell 105
Secondary Logo
dragon head with BLAZERS wordmark, horizontal, black and green on white background variant, cell 106
Secondary Logo
dragon head with BLAZERS wordmark, horizontal, black and white on white background variant, cell 107
Secondary Logo
dragon head with BLAZERS wordmark, outline on white background variant, cell 108
Secondary Logo
dragon head with BLAZERS wordmark, black and white on white background variant, cell 109
Secondary Logo
dragon head with BLAZERS wordmark, white on black background variant, cell 110
Secondary Logo
dragon head with BLAZERS wordmark, horizontal, outline on green background variant, cell 111
Secondary Logo
dragon head with BLAZERS wordmark, horizontal, white on black background variant, cell 112
Secondary Logo
dragon head with BLAZERS wordmark, full color on green background variant, cell 113
Secondary Logo
dragon head with BLAZERS wordmark, full color on white background variant, cell 114
Secondary Logo
dragon head with BLAZERS wordmark, full color on black background variant, cell 115
Secondary Logo
dragon head with BLAZERS wordmark, green and white on white background variant, cell 116
Secondary Logo
dragon head with BLAZERS wordmark, green and white on green background variant, cell 117
Secondary Logo
dragon head with BLAZERS wordmark, black and white on white background variant, cell 118
Secondary Logo
dragon head with BLAZERS wordmark, green and gold on white background variant, cell 119
Secondary Logo
dragon head with BLAZERS wordmark, green on white background variant, cell 120
Secondary Logo
dragon head with BLAZERS wordmark, black on white background variant, cell 121
Secondary Logo
dragon head with BLAZERS wordmark, white on black background variant, cell 122
Secondary Logo
dragon head with UAB wordmark, full color on green background variant, cell 123
Secondary Logo
dragon head with UAB wordmark, full color on white background variant, cell 124
Secondary Logo
dragon head with UAB wordmark, green and gold on white background variant, cell 125
Secondary Logo
dragon head with UAB wordmark, green and white on black background variant, cell 126
Secondary Logo
dragon head with UAB wordmark, green on white background variant, cell 127
Secondary Logo
dragon head with UAB wordmark, white on green background variant, cell 128
Secondary Logo
dragon head with UAB wordmark, black on white background variant, cell 129
Secondary Logo
dragon head with UAB wordmark, green on white background variant, cell 130
Secondary Logo
dragon head with UAB wordmark, black on white background variant, cell 131
Secondary Logo
dragon head with UAB wordmark, white on black background variant, cell 132
Secondary Logo
UAB wordmark, green, large variant, cell 15
Wordmark
UAB wordmark, black, large variant, cell 16
Wordmark
UAB wordmark, white on green, large variant, cell 17
Wordmark
UAB wordmark, white on black, large variant, cell 18
Wordmark
UAB wordmark, green, medium variant, cell 19
Wordmark
UAB wordmark, black, medium variant, cell 20
Wordmark
UAB wordmark, white on green, medium variant, cell 21
Wordmark
UAB wordmark, white on black, medium variant, cell 22
Wordmark
UAB wordmark, green, small variant, cell 23
Wordmark
UAB wordmark, black, small variant, cell 24
Wordmark
UAB wordmark, white on green, small variant, cell 25
Wordmark
UAB wordmark, white on black, small variant, cell 26
Wordmark
Blazers Script, green/gold on white variant, cell 72
Wordmark
Blazers Script, green/gold on green variant, cell 73
Wordmark
Blazers Script, white outline on green variant, cell 74
Wordmark
Blazers Script, white/gold on green variant, cell 75
Wordmark
Blazers Script, green on white variant, cell 76
Wordmark
Blazers Script, white on black variant, cell 77
Wordmark
BLAZERS wordmark, green fill, gold outline variant, cell 133
Wordmark
BLAZERS wordmark, gold fill, white outline, green background variant, cell 134
Wordmark
BLAZERS wordmark, gold fill, green outline variant, cell 135
Wordmark
BLAZERS wordmark, green fill, gold outline variant, cell 136
Wordmark
BLAZERS wordmark, green fill, white outline, black background variant, cell 137
Wordmark
BLAZERS wordmark, gold fill, white outline, green background variant, cell 138
Wordmark
BLAZERS wordmark, black fill, white outline variant, cell 139
Wordmark
BLAZERS wordmark, green fill, white outline variant, cell 140
Wordmark
BLAZERS wordmark, white fill, black outline variant, cell 141
Wordmark
BLAZERS wordmark, gold fill, white outline variant, cell 142
Wordmark
BLAZERS wordmark, white fill, white outline, black background variant, cell 143
Wordmark
UAB monogram, green variant, cell 1
Lettermark
UAB monogram, black variant, cell 2
Lettermark
UAB monogram, white on green variant, cell 3
Lettermark
UAB monogram, white on black variant, cell 4
Lettermark
baseball B lettermark, gold with green outline variant, cell 62
Sport Logo
baseball B lettermark, gold with green outline variant, cell 63
Sport Logo
baseball B lettermark, white with green outline on black variant, cell 64
Sport Logo
baseball B lettermark, gold with white outline on green variant, cell 65
Sport Logo
baseball B lettermark, white with green outline variant, cell 66
Sport Logo
baseball B lettermark, gold with green outline variant, cell 67
Sport Logo
baseball B lettermark, white with green outline variant, cell 68
Sport Logo
baseball B lettermark, black outline variant, cell 69
Sport Logo
baseball B lettermark, gold outline variant, cell 70
Sport Logo
baseball B lettermark, white outline on black variant, cell 71
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

UAB Medicine Logo Reproduction Restriction

Reproduction of any logos or wordmarks is prohibited without the approval of UAB Medicine.

hard rule

Baseball Mark Usage Restriction

Use of these marks is restricted to baseball hats only. The Primary Athletics Logo must also appear somewhere on the hat.

hard rule

Gold Logo Background Restriction

Logos appearing in all gold, or gold and white, may never be placed on all black backgrounds. Instead, white or green backgrounds are recommended.

hard rule

Dragon Head Logo Orientation and Visibility

The dragon head must face forward at all times. For distressed designs, at least 90% of the dragon must be visible.

hard rule

Alabama and Birmingham Graphic Presentation

When presented graphically, the words 'Alabama' and 'Birmingham' must be on the same line and carry equal graphic weight.

hard rule

Established Date Usage

The only allowable established date is that of the university as an institution, which is the year 1969. When used in a design, the entire year must appear all on the same line, and each number must carry equal graphic weight. The date should never appear split with space or graphics dividing '19' and '69.' Roman numerals may not be used. Also, no usage of the words 'Athletic Department' or any of the sports programs should be mentioned with this date.

hard rule

Approved Mark Colors

Marks may only be printed in the colors shown in the style guide.

hard rule

Metallic Gold Ink and Foil Usage

All UAB logos may be produced in metallic gold ink and gold foil stamp.

hard rule

UAB Flame Red and Black Usage Restriction

Red is not an official university color and should only appear within the flame of Blaze the dragon. Black is not an official university color and should only appear within Blaze the dragon and all black versions of logos.