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Alabama State University Brand Guidelines

Location
Montgomery, AL
Established
1867
Mascot
Stinger
Code
ABS_NCAA
League
NCAA
Licensing Agency
CLC
ALABAMA STATE UNIVERSITY

Official Brand Colors

Official University Colors

Logos & Marks

ASU Hornet Mark, standard variant, cell 1
Primary LogoLast Updated : 6/18/2026
Hornet Mark, standard variant, cell 2
Primary LogoLast Updated : 6/18/2026
ASU Signature Mark, color variant, cell 3
Primary LogoLast Updated : 6/18/2026
ASU Signature Mark, black variant, cell 4
Primary LogoLast Updated : 6/18/2026
ASU Signature Mark, reverse variant, cell 5
Primary LogoLast Updated : 6/18/2026
WHIM Mark, horizontal building icon top variant, cell 6
Secondary LogoLast Updated : 6/18/2026
WHIM Mark, horizontal building icon top reverse variant, cell 7
Secondary LogoLast Updated : 6/18/2026
WHIM Mark, horizontal building icon integrated gold variant, cell 8
Secondary LogoLast Updated : 6/18/2026
WHIM Mark, horizontal building icon integrated reverse variant, cell 9
Secondary LogoLast Updated : 6/18/2026
WHIM Mark, horizontal building icon integrated black variant, cell 10
Secondary LogoLast Updated : 6/18/2026
WHIM Mark, horizontal building icon integrated on gold variant, cell 11
Secondary LogoLast Updated : 6/18/2026
WHIM Mark, circular variant, cell 12
Secondary LogoLast Updated : 5/21/2026
WHIM Mark, circular reverse variant, cell 13
Secondary LogoLast Updated : 5/21/2026
WHIM Mark, circular on gold variant, cell 14
Secondary LogoLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

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Last Updated: October 6, 2026
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Alabama State University Brand Guidelines & Licensing