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Alabama A&M University Brand Guidelines

Location
N/A
Established
N/A
Mascot
Bulldogs
Code
AAM_NCAA
League
NCAA
Licensing Agency
CLC
Alabama A&M University

Official Brand Colors

Official Color Palette

Logos & Marks

A&M monogram, maroon variant, cell 1
Primary LogoLast Updated : 5/21/2026
A&M monogram, black variant, cell 2
Primary LogoLast Updated : 5/21/2026
Bulldog head with AAMU wordmark, maroon/white variant, cell 3
Secondary LogoLast Updated : 5/21/2026
Bulldog mascot, maroon variant, cell 4
Secondary LogoLast Updated : 6/18/2026
Bulldog mascot, white variant, cell 5
Secondary LogoLast Updated : 7/21/2026
Alabama A&M University wordmark with monogram, maroon variant, cell 6
Secondary LogoLast Updated : 5/21/2026
Alabama A&M University Seal, maroon variant, cell 11
Secondary LogoLast Updated : 5/21/2026
Alabama A&M University Seal, black variant, cell 12
Secondary LogoLast Updated : 5/21/2026
150th Sesquicentennial Mark, circular maroon variant, cell 13
Secondary LogoLast Updated : 5/21/2026
150th Mark, vertical maroon variant, cell 14
Secondary LogoLast Updated : 5/21/2026
150th Mark, vertical white knockout variant, cell 15
Secondary LogoLast Updated : 5/21/2026
Louis Crews Classic Mark, maroon variant, cell 16
Secondary LogoLast Updated : 6/18/2026
Louis Crews Classic Mark, outline variant, cell 17
Secondary LogoLast Updated : 6/18/2026
Louis Crews Classic Mark, black variant, cell 18
Secondary LogoLast Updated : 6/18/2026
Start Here Go Anywhere Wordmark, maroon variant, cell 19
WordmarkLast Updated : 6/18/2026
Start Here Go Anywhere Wordmark, black variant, cell 20
WordmarkLast Updated : 6/18/2026
Start Here Go Anywhere Wordmark, white knockout variant, cell 21
WordmarkLast Updated : 5/21/2026
AAMU lettermark, maroon variant, cell 7
LettermarkLast Updated : 5/21/2026
AAMU lettermark, black variant, cell 8
LettermarkLast Updated : 5/21/2026
Football helmet with A&M monogram, maroon variant, cell 9
Sport LogoLast Updated : 5/21/2026
Football helmet with A&M monogram, black variant, cell 10
Sport LogoLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Athletics Mark Shadow Placement

Shadow must be on the left for the Alabama A&M Bulldogs athletics mark.

hard rule

Alternate Spirit Mark Border Requirement

Alternate spirit mark must appear with existing white border when presented on maroon or dark items. #4 representation should only be applied to artwork with white background.

conditional rule

Football Helmet Mark Limited Use

Football helmet marks are for limited use. For more information please contact the licensing office.

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.