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Brand Guidelines

Arkansas at Monticello, University of (AKM)

Location
Monticello, AR
Established
1909
Mascot
Weezy the Weevil
Code
AKM_NCAA
League
NCAA
Licensing Agency
CLC
Arkansas at Monticello, University of (AKM)

Official Color Palette

Official University Color Palette

Guideline Assets

UAM monogram, UAM Green variant, cell 1
Primary Logo
UAM monogram, White on UAM Green variant, cell 2
Primary Logo
UAM monogram, White on UAM Dark Green variant, cell 3
Primary Logo
UAM monogram, White on Charcoal variant, cell 4
Primary Logo
UAM monogram, UAM Dark Green variant, cell 5
Primary Logo
UAM monogram, Charcoal variant, cell 6
Primary Logo
UAM monogram, Charcoal on UAM Green variant, cell 7
Primary Logo
UAM monogram, UAM Green on Charcoal variant, cell 8
Primary Logo
Weezy the Weevil mascot, UAM Green variant, cell 9
Secondary Logo
Weezy the Weevil mascot, UAM Green outline variant, cell 10
Secondary Logo
Weezy the Weevil mascot, UAM Dark Green outline variant, cell 11
Secondary Logo
Weezy the Weevil mascot, Charcoal outline variant, cell 12
Secondary Logo
Weezy the Weevil mascot, White outline on Charcoal variant, cell 13
Secondary Logo
University Seal, Charcoal variant, cell 22
Secondary Logo
University Seal, UAM Green variant, cell 23
Secondary Logo
University Seal, White on Charcoal variant, cell 24
Secondary Logo
UAM wordmark, UAM Green variant, cell 14
Wordmark
UAM wordmark, White on UAM Green variant, cell 15
Wordmark
UAM wordmark, White on UAM Dark Green variant, cell 16
Wordmark
UAM wordmark, White on Charcoal variant, cell 17
Wordmark
UAM wordmark, UAM Dark Green variant, cell 18
Wordmark
UAM wordmark, Charcoal variant, cell 19
Wordmark
UAM wordmark, Charcoal on UAM Green variant, cell 20
Wordmark
UAM wordmark, UAM Green on Charcoal variant, cell 21
Wordmark

Approved Verbiage

Rules & Guidelines

hard rule

Primary Marks Usage

Mark 1 is the official logo. One color variations (marks 2-6) are also acceptable for official communications. For situations that require grayscale printing, the mark may appear in black. Marks 7 and 8 are allowed for informal usage, e.g. promotional items such as t-shirts or stickers.

hard rule

Primary Institutional Marks Usage

One color variations (marks 2-6) are also acceptable for official communications. For situations that require grayscale printing, the mark may appear in black. Marks 7 and 8 are allowed for informal usage, e.g. promotional items such as t-shirts or stickers.

conditional rule

University Seal Product Usage

University seal permitted on products for resale (reviewed on a case-by-case basis).

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

hard rule

Consumables Licensing

University licenses consumables (must have expiration date on packaging).

hard rule

Health and Beauty Products Licensing

University licenses health and beauty products.

hard rule

Numbers on Products

University permits numbers on products for resale.

hard rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

conditional rule

Cross Licensing with Other Marks

Cross licensing with other marks may be permitted with an additional agreement.

hard rule

No Use of Current Players’ Name, Image, or Likeness

No use of current players’ name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.