Brand Guidelines

Alaska Fairbanks University of (AK)

Location
Fairbanks, Alaska
Established
1917
Mascot
Nanook
Code
AK_NCAA
League
NCAA
Licensing Agency
CLC
Alaska Fairbanks University of (AK)

Official Color Palette

University Color Palette

Guideline Assets

UAF logo with wordmark, blue stacked variant, cell 1
Primary Logo
UAF logo with wordmark, black stacked variant, cell 2
Primary Logo
UAF logo with wordmark, white stacked on blue variant, cell 3
Primary Logo
UAF lettermark with mascot, blue variant, cell 4
Primary Logo
UAF lettermark with mascot, black variant, cell 5
Primary Logo
UAF lettermark with mascot, white on blue variant, cell 6
Primary Logo
UAF logo with wordmark, blue horizontal variant, cell 7
Primary Logo
UAF logo with wordmark, black horizontal variant, cell 8
Primary Logo
UAF logo with wordmark, white horizontal on blue variant, cell 9
Primary Logo
A-bear logo, blue/gold variant, cell 14
Primary Logo
A-bear logo, yellow/white variant, cell 15
Primary Logo
Nanook mascot, blue variant, cell 10
Secondary Logo
Nanook mascot, black variant, cell 11
Secondary Logo
UAF Alumni Association logo, black variant, cell 12
Secondary Logo
Nanook mascot head, black variant, cell 13
Secondary Logo
100 Years of Hockey logo, anniversary variant, cell 31
Secondary Logo
Alaska wordmark, blue/gold variant, cell 17
Wordmark
Alaska Nanooks wordmark, stacked blue/gold variant, cell 18
Wordmark
Alaska Nanooks wordmark, stacked yellow/white variant, cell 19
Wordmark
Alaska wordmark, arched blue/gold variant, cell 20
Wordmark
Alaska Nanooks wordmark, arched blue/gold variant, cell 21
Wordmark
Nanooks wordmark, blue/gold variant, cell 22
Wordmark
Alaska Nanooks wordmark, horizontal blue/gold variant, cell 23
Wordmark
Alaska Nanooks wordmark, horizontal yellow/white variant, cell 24
Wordmark
A-bear logo, lettermark lockup variant, cell 16
Lettermark
Alaska Basketball logo, blue/gold variant, cell 25
Sport Logo
Alaska Basketball logo, yellow/white variant, cell 26
Sport Logo
Alaska Basketball wordmark, blue/gold variant, cell 27
Sport Logo
Alaska Basketball wordmark, yellow/white variant, cell 28
Sport Logo
Alaska Basketball wordmark, blue/gold with bars variant, cell 29
Sport Logo
Alaska Basketball wordmark, yellow/white with bars variant, cell 30
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

1917 Not Permitted in Athletics Designs

The year 1917 should not be used in athletics designs.

hard rule

No Comma, Dash, or Hyphen in University Name

Never use a comma, dash or hyphen between Alaska Fairbanks when writing University of Alaska Fairbanks.

hard rule

Alumni Bear Usage

The name 'UAF Alumni Association' should be used only with the Alumni bear and not any other UAF marks. The Alumni bear should be used with the words 'UAF Alumni', 'Alumni', 'UAFAA' or 'UAF Alumni Association.' Additional wording can be included as long as it is clear the Alumni bear is connected to the Alumni Association.

hard rule

University Name Clarity in Graphic Treatment

When using University of Alaska Fairbanks separate from the UAF marks, the graphic treatment needs to ensure that it's clear that the name of UAF is University of Alaska Fairbanks and not University of Fairbanks or just University of Alaska.

hard rule

Walking Bear Image Restriction

The walking bear image may not be used alone.

hard rule

Athletic Logo Color and Treatment

UAF athletic logos containing Alaska and/or the A Bear must be used in the original three-color treatment and font. Do not alter the spacing, shape or proportions of this art. Two-color exceptions to the three-color treatment may sometimes be permitted on white, gold, or blue merchandise where the color of the garment can work in place of the third ink color, and as long as the bear remains white.

hard rule

Athletic Logo Lettering Color

On UAF athletics logos with single color lettering (e.g. NANOOKS element of Athletic Marks 16 or 17), the color of that element must be blue or gold, not white.

hard rule

No Combination of Athletic and Other Marks

UAF athletic logos may not be combined with the UAF primary or secondary marks or the Alumni bear.

advisory rule

Athletic Graphic Treatment Encouraged for Athletics

Use of the athletic graphic treatment is encouraged on designs containing the words Athletics or Athletic Department.

hard rule

Alaska Nanooks Phrase in Athletic Graphic Treatment

The phrase Alaska Nanooks needs to be in the athletic graphic treatment. UAF Nanooks should not be in the athletics treatment.

hard rule

No Separation or Recombination of Athletics Logos

Do not separate the athletics logos into individual elements, or recombine them to make new graphics.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Mascot Caricature Restriction

Mascot caricatures are not allowed other than the ones on the art sheet.