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Brand Guidelines

U.S. Air Force Academy

Location
USAF Academy, CO
Established
1954
Mascot
The Bird
Code
AF_NCAA
League
NCAA
Licensing Agency
CLC
U.S. Air Force Academy

Official Color Palette

Official Color Palette

Guideline Assets

AF lettermark, blue variant, cell 1
Primary Logo
AF lettermark, white on blue variant, cell 2
Primary Logo
lightning bolt, blue variant, cell 3
Secondary Logo
lightning bolt, blue with white outline variant, cell 4
Secondary Logo
lightning bolt, white on blue variant, cell 5
Secondary Logo
lightning bolt, white with blue outline on blue variant, cell 6
Secondary Logo
youth falcon mascot, blue variant, cell 9
Secondary Logo
youth falcon mascot, white on blue variant, cell 10
Secondary Logo
flying falcon, blue variant, cell 11
Secondary Logo
flying falcon, white on blue variant, cell 12
Secondary Logo
alternative mascot, retro variant, cell 13
Secondary Logo
football helmet, left-facing variant, cell 14
Secondary Logo
football helmet, right-facing variant, cell 15
Secondary Logo
Air Corps font, alphabet and numbers variant, cell 16
Secondary Logo
AIR FORCE wordmark, blue variant, cell 7
Wordmark
AIR FORCE wordmark, white on blue variant, cell 8
Wordmark

Approved Verbiage

Rules & Guidelines

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

USAFA Apparel Restriction

USAFA not available to use on apparel items.