Brand Guidelines

Adelphi University (ADE)

Location
Garden City, NY
Established
1863
Mascot
Panthers
Code
ADE_NCAA
League
NCAA
Licensing Agency
CLC
Adelphi University (ADE)

Official Color Palette

Official University Color Palette

Guideline Assets

Adelphi University wordmark, gold/brown variant, cell 1
Primary Logo
Adelphi University wordmark, brown variant, cell 2
Primary Logo
Adelphi University wordmark, black variant, cell 3
Primary Logo
Adelphi University wordmark, white on black variant, cell 4
Primary Logo
Adelphi Athletics primary logo, gold/brown variant, cell 30
Primary Logo
Adelphi Athletics primary logo, brown variant, cell 31
Primary Logo
Adelphi Athletics primary logo, black variant, cell 32
Primary Logo
Adelphi Athletics primary logo, white on brown variant, cell 33
Primary Logo
Adelphi Athletics primary logo, white on gold variant, cell 34
Primary Logo
Adelphi Athletics primary logo, gold on brown variant, cell 35
Primary Logo
Adelphi Athletics primary logo, gold on black variant, cell 36
Primary Logo
Adelphi Athletics primary logo, white on black variant, cell 37
Primary Logo
Adelphi Athletics primary logo, gold on dark variant, cell 38
Primary Logo
Adelphi University New York wordmark, gold/brown variant, cell 5
Secondary Logo
Adelphi University New York wordmark, brown variant, cell 6
Secondary Logo
Adelphi University New York wordmark, black variant, cell 7
Secondary Logo
Adelphi University New York wordmark, white on black variant, cell 8
Secondary Logo
Adelphi University panther wordmark, gold/brown variant, cell 9
Secondary Logo
Adelphi University panther wordmark, brown variant, cell 10
Secondary Logo
Adelphi University panther wordmark, white on black variant, cell 11
Secondary Logo
Adelphi University panther wordmark, full color variant, cell 12
Secondary Logo
Adelphi University pride mark, horizontal variant, cell 13
Secondary Logo
Adelphi University pride mark, icon only variant, cell 14
Secondary Logo
Adelphi University New York panther wordmark, gold/brown variant, cell 15
Secondary Logo
Adelphi University New York panther wordmark, brown variant, cell 16
Secondary Logo
Adelphi University New York panther wordmark, white on black variant, cell 17
Secondary Logo
Adelphi University school lockup, College of Arts and Sciences variant, cell 21
Secondary Logo
Adelphi University school lockup, Robert B. Willumstad School of Business variant, cell 22
Secondary Logo
Adelphi University school lockup, College of Professional and Continuing Studies variant, cell 23
Secondary Logo
Adelphi University school lockup, College of Education and Health Sciences variant, cell 24
Secondary Logo
Adelphi University school lockup, College of Nursing and Public Health variant, cell 25
Secondary Logo
Adelphi University school lockup, Honors College variant, cell 26
Secondary Logo
Adelphi University school lockup, Gordon F. Derner School of Psychology variant, cell 27
Secondary Logo
Adelphi University school lockup, School of Social Work variant, cell 28
Secondary Logo
Adelphi University school lockup, University Libraries variant, cell 29
Secondary Logo
Adelphi Athletics panther logo, black/white variant, cell 39
Secondary Logo
Adelphi Athletics panther logo, black variant, cell 40
Secondary Logo
Adelphi Athletics panther logo, gold/white variant, cell 41
Secondary Logo
Adelphi Athletics panther logo, gold/black variant, cell 42
Secondary Logo
Adelphi Athletics panther logo, black/gold variant, cell 43
Secondary Logo
Adelphi Athletics panther logo, white/gold variant, cell 44
Secondary Logo
Adelphi Athletics panther logo, gold/white on black variant, cell 45
Secondary Logo
Adelphi Athletics panther logo, white on black variant, cell 46
Secondary Logo
Adelphi Athletics panther logo, gold on black variant, cell 47
Secondary Logo
Adelphi Athletics panther wordmark, black variant, cell 48
Secondary Logo
Adelphi Athletics panther wordmark, black outline variant, cell 49
Secondary Logo
Adelphi Athletics panther wordmark, white on black variant, cell 50
Secondary Logo
Adelphi Athletics panther wordmark, full color variant, cell 51
Secondary Logo
AU lettermark, gold/brown variant, cell 18
Lettermark
AU lettermark, brown variant, cell 19
Lettermark
AU lettermark, white on black variant, cell 20
Lettermark
Adelphi Athletics team lockup, Athletics gold/brown variant, cell 52
Sport Logo
Adelphi Athletics team lockup, Athletics AU gold/brown variant, cell 53
Sport Logo
Adelphi Athletics team lockup, Athletics black variant, cell 54
Sport Logo
Adelphi Athletics team lockup, Baseball gold/brown variant, cell 55
Sport Logo
Adelphi Athletics team lockup, Baseball AU gold/brown variant, cell 56
Sport Logo
Adelphi Athletics team lockup, Baseball black variant, cell 57
Sport Logo
Adelphi Athletics team lockup, Event Management wordmark variant, cell 58
Sport Logo
Adelphi Athletics team lockup, Media Relations wordmark variant, cell 59
Sport Logo
Adelphi Athletics team lockup, Recreation wordmark variant, cell 60
Sport Logo
Adelphi Athletics team lockup, SAAC wordmark variant, cell 61
Sport Logo
Adelphi Athletics team lockup, Event Management AU variant, cell 62
Sport Logo
Adelphi Athletics team lockup, Media Relations AU variant, cell 63
Sport Logo
Adelphi Athletics team lockup, Recreation AU variant, cell 64
Sport Logo
Adelphi Athletics team lockup, SAAC AU variant, cell 65
Sport Logo
Adelphi Athletics team lockup, Event Management panther variant, cell 66
Sport Logo
Adelphi Athletics team lockup, Media Relations panther variant, cell 67
Sport Logo
Adelphi Athletics team lockup, Recreation panther variant, cell 68
Sport Logo
Adelphi Athletics team lockup, SAAC panther variant, cell 69
Sport Logo
Adelphi Athletics team lockup, Training panther variant, cell 70
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

Primary Wordmark Color Usage

The Adelphi University wordmark should be primarily reproduced in gold. When gold is not an option or the background does not create enough contrast it can also be reproduced in brown or knocked out in white. If full color is not available the wordmark is available in black or white.

conditional rule

Panther Wordmark - Adelphi University New York Usage

For use on merchandise produced for areas or departments outside of our Athletics Department.

conditional rule

AU Lettermark Usage

The University AU lettermark can be used as a design element on general apparel and merchandise as long as the Adelphi University primary logo, or the words Adelphi University or Adelphi University New York (set in either a sans serif or slab serif font) also appear in another location on the item.

hard rule

Athletics Primary Logo Usage

The athletics primary logo is only for use by the Athletics Department/athletics teams.

conditional rule

Athletics Panther Logo Secondary Usage

The athletics panther logo can be used as a secondary element on general apparel and merchandise as long as either the Athletics Primary Logo; the Adelphi Primary Logo or New York Logo; or the words Adelphi University or Adelphi University New York (set in either a sans serif or slab serif font) also appears in another location on the item.

hard rule

Athletics Wordmark and Panther Logo Usage

The athletics wordmark and panther logo are only for use by the Athletics Department/athletics teams.

hard rule

University Seal Restrictions

University seal not permitted on products for resale. No alterations or overlaying graphics to seal permitted.

hard rule

Prohibited References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

Adelphi University (ADE) Brand Guidelines & Licensing